Digital Marketing Specialist – Shopify

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🕒 February 23

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OutsourcedIn

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛍️ eCommerce

🤝 B2B

eCommerce • B2B

OutsourcedIn is a turnkey e-commerce solutions provider that helps manufacturers and brand owners sell direct-to-consumer while integrating with their existing ERP/CMS. The company offers a closed-loop platform with fast implementation, feed and retail API management, data capture and SEO optimization, plus design, marketing, IT consulting, and fully supported warehousing/3PL and fulfillment services. OutsourcedIn positions itself to give brands control over digital commerce, increase profitability, and expand into marketplaces without replacing internal systems.

📋 Description

• Manage and maintain Shopify product listings, inventory levels, pricing, variants, and collections • Ensure catalogue accuracy and alignment with marketing campaigns • Troubleshoot backend, feed, and inventory-related issues • Plan and manage email marketing campaigns • Execute and optimise paid campaigns across: Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping, Display) • Support creative development, messaging, and promotional campaigns • Build and optimise workflows, funnels, and nurture sequences within CRM platforms (GoHighLevel or similar) • Implement on-page SEO best practices and keyword optimisation • Track and analyse campaign performance using Google Analytics, Search Console, and reporting dashboards • Provide weekly/monthly performance reports with actionable insights • Monitor KPIs across paid, organic, and owned channels

🎯 Requirements

• Proven Shopify e-commerce operations experience • Hands-on experience managing Meta Ads and Google Ads campaigns • Strong knowledge of Google Analytics and Search Console • Experience with Google Shopping and product feed management • Experience with CRM or marketing automation platforms (GoHighLevel highly regarded) • Email marketing campaign experience including segmentation and reporting • SEO knowledge including on-page optimisation and performance monitoring • Strong reporting, organisation, and communication skills