Growth Lead

🕒 July 31

🇮🇳 India – Remote

💵 ₹80k - ₹160k / month

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Packt

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Packt is a global technical learning content provider, founded in Birmingham, UK. The company offers a wide array of resources including books, e-books, audiobooks, and video courses, catering to IT professionals who seek to gain expertise in emerging technologies or enhance their skills in established tools. Packt's portfolio covers various topics such as machine learning, cybersecurity, and web development, featuring contributions from groundbreaking authors. Additionally, they provide an AI Assistant as part of their digital books and have a commitment to supporting open-source projects through their royalty scheme.

📋 Description

• Drive customer growth and revenue across Packt’s cybersecurity products • Develop and execute B2C growth initiatives for customer acquisition, product adoption, and revenue • Use experimentation, lifecycle marketing, conversion optimisation, and performance-driven campaigns • Engage cybersecurity communities, practitioners, enterprise security teams, forums, conferences, and influencers • Build relationships with cybersecurity professionals, trainers, authors, and organisations • Secure endorsements, partnerships, co-marketing opportunities, and thought leadership • Execute lifecycle campaigns for acquisition, onboarding, engagement, retention, and subscriber growth • Monitor customer behaviour and optimise landing pages, product pages, and conversion funnels • Design, prioritise, and execute A/B tests across customer journeys, pricing, messaging, offers, and acquisition channels • Track commercial metrics including conversion, revenue, retention, marketing ROI, customer lifetime value, and repeat purchases • Report directly to the Cybersecurity Portfolio Director • Collaborate with Product Management, Editorial, Marketing, CRM, Design, Data, and Sales teams

🎯 Requirements

• 4+ years of experience in Growth Marketing, Digital Marketing, Product Marketing, Product Growth, or Growth/Product Management • Demonstrated success driving customer acquisition, conversion, and commercial growth in a B2C environment • Experience with lifecycle marketing, CRM, email marketing, and customer segmentation • Strong understanding of conversion rate optimisation (CRO), customer journeys, analytics, and experimentation • Experience working with technical communities, developer ecosystems, or cybersecurity audiences is highly desirable • Strong analytical, commercial, communication, and stakeholder management skills

🏖️ Benefits

• A strategic leadership role in shaping the event product’s growth trajectory from day one • Opportunity to operate with autonomy while building a vertical inside a trusted brand • High-visibility work in an editorially credible and product-first environment • Remote-first work culture with flexibility to own your schedule • Opportunity to grow into a senior marketing or business leadership position as the vertical scales • Supportive flexible and remote work environment • Growth opportunities and internal mobility • Social collaboration and knowledge-sharing • Healthy work-life balance • Broad range of benefits and initiatives • Wellness initiatives and healthy lifestyle support • Peer-to-peer recognition • Self-development culture • Bonus scheme • 5 day working week • 25 days annual holiday (plus bank holidays) • Flexible hours: choose how, when, and where you work within India • Training programs and Certification • Group Medical Insurance • Wellness initiatives