Media Buyer

🔥 51 minutes ago

🇲🇽 Mexico – Remote

💵 $36k - $42k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Paired

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

🎯 Recruiter

👥 HR Tech

Consulting • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• Own day-to-day execution across Facebook and Instagram advertising through Meta Ads Manager • Build, launch, manage, and optimize campaigns across the customer acquisition funnel • Manage campaign structure, budgets, bidding, audiences, placements, optimization events, and spend allocation • Monitor account performance and make informed adjustments • Maintain clean campaign structures and naming conventions • Monitor and analyze CPM, CTR, CPC, CPL, cost per booked call, CAC, conversion rates, lead quality, spend, and revenue performance • Work with the sales team to understand qualified applications, booked calls, show-ups, and customers • Identify where budget can be deployed profitably and where spend should be reduced or redirected • Develop and maintain structured testing for hooks, angles, messaging, formats, offers, CTAs, and creative concepts • Analyze creative performance and identify patterns across winning and losing ads • Provide actionable briefs and feedback to the creative team • Work with the Social Media Manager to identify organic winners for paid creative testing • Build a disciplined testing process and determine when tests have sufficient data • Identify winners, iterate, and scale them intelligently • Decide when to increase spend, consolidate, introduce creative, stabilize campaigns, or intervene • Ensure Meta Pixel, Conversions API, conversion events, UTMs, landing-page tracking, and CRM attribution function correctly • Identify tracking discrepancies and resolve them with relevant team members • Connect ad performance to leads, appointments, sales outcomes, and customer acquisition cost • Own clear, consistent paid-acquisition reporting • Communicate what happened, why it happened, what was learned, and next steps • Report on spend, lead volume, CPL, qualified leads, booked calls, CAC, creative performance, testing results, and funnel metrics • Quickly flag meaningful performance changes

🎯 Requirements

• 3+ years of hands-on experience managing Meta Ads (Facebook and Instagram) • Strong proficiency with Meta Ads Manager • Demonstrated experience managing and scaling meaningful paid advertising budgets • Strong understanding of direct-response and performance marketing • Experience with lead-generation and conversion-focused campaigns • Strong understanding of campaign structure, audiences, bidding, budgeting, optimization, and scaling • Strong creative analysis and ad-testing skills • Ability to interpret advertising and funnel data and translate it into specific actions • Understanding of Meta Pixel, Conversions API, conversion events, UTMs, and attribution • Ability to evaluate performance beyond platform metrics and connect advertising results to downstream sales outcomes • Strong written and verbal communication skills • Strong organizational skills and attention to detail • Ability to work independently, take ownership, and proactively identify and solve performance problems • Nice to have: Experience with high-ticket coaching, education, personal development, mental health/fitness, or information-product businesses • Nice to have: Experience working with a setter/closer sales model and understanding what happens to paid leads after they enter a CRM • Nice to have: Experience with application, booked-call, VSL, or similar high-ticket acquisition funnels • Nice to have: Experience working with founder-led or personality-driven brands • Nice to have: Experience turning organic content into successful paid creative • Nice to have: Strong understanding of CRM attribution and the connection between ad-platform data and actual sales outcomes • Be prepared to show accounts or case studies you’ve personally managed and explain your role in the results • Explain monthly Meta spend personally managed, advertised business and offer, acquisition results, creative-testing approach, scaling success, and diagnosis of an underperforming campaign