Senior Media Buyer, D2C

🔥 12 hours ago

🌐 Mexico, Philippines, +4 more countries – Remote

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💵 $50k - $73k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Paired

1 - 10 employees

💼 Consulting

🎯 Recruiter

👥 HR Tech

Consulting • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• Build, launch and optimize Meta campaigns daily, with secondary management of TikTok Ads • Own daily budgets and monthly pacing per account, reallocating spend based on performance, frequency and inventory • Manage campaign structure, bidding, audiences, exclusions and frequency controls • Upload and traffic new creative and run structured creative and angle testing • Run weekly account sweeps for stock availability, link destinations, offer accuracy and copy errors • Monitor ROAS, NC-ROAS, MER, CAC and frequency against client targets • Diagnose pre-click and post-click performance problems • Analyze backend profitability, including margins, COGS and blended results • Build landing page test plans and coordinate new page launches • Audit ad copy and creative and recommend refreshes, cuts or scaling • Plan and execute seasonal campaigns such as Prime Day, BFCM and client sales • Escalate pixel, CAPI and attribution tracking issues • Collaborate with content managers, designers and the creative team on ad creative • Identify winning hooks, formats and angles and turn them into creative requests • Prepare performance and creative performance reports • Join client calls with the pod lead and present paid social results, trends and next steps • Keep Slack channels and Jira tickets updated • Use AI tools such as Claude for account audits, landing page concepts, copy and reports • Develop reusable AI workflows to improve pod efficiency

🎯 Requirements

• 3+ years of hands-on Meta Ads experience for ecommerce brands, with at least one account at $100K+/month in spend • Proven record of scaling DTC ecommerce brands through Meta, at an agency or in-house • Deep understanding of Meta campaign structure, auction dynamics, pixel/CAPI tracking and creative performance • Strong command of ecommerce metrics: ROAS, NC-ROAS, MER, CAC, LTV, contribution margin • Precision with budgets and monthly spend pacing • Strong ownership and ability to close the loop on tasks • Clear, confident communication, written and on calls • Comfort using AI tools in the daily workflow • Humility to do detailed work and ambition to grow into a strategist • English C1-C2 fluency for conversation level • TikTok Ads Manager experience • Triple Whale, Northbeam or other attribution tools • Working knowledge of Shopify and Klaviyo • Experience building or testing landing pages • Background in creative strategy, UGC or performance creative • Experience with Jira or similar task management tools

🏖️ Benefits

• Fully remote work; USD payment up to 6k/month • Direct ownership of your ad accounts and the results they produce • Training on AI-powered media buying workflows most agencies do not have yet • Access to Triple Whale, Meta Ads Manager, Klaviyo, Claude and more • A clear growth path from media buyer to media buying strategist as the agency grows • Short video pre-screen • Intro interview with the team • Paid media assessment • Final conversation with agency leadership

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