Head of CRM – E-Commerce

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🔴 Lead

🛍️ E-commerce

👻 Ghost score 12%

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Pammys

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🛍️ eCommerce

🛒 Retail

eCommerce • Retail

Pammys is an online retail website (domain shown as pummys. com) that operates on the Shopify platform. The provided site text is a cookie/privacy page showing use of cookies and third-party services for personalization, analytics and advertising (Google, TikTok, Facebook, Pinterest, Microsoft Clarity, Klaviyo, HubSpot, Cloudflare and others). Based on the page content, Pammys appears to be a consumer-facing e-commerce retailer using standard web analytics, advertising and customer-engagement integrations to run an online shop. No product categories, funding or headcount are stated in the supplied text.

📋 Description

• Own the CRM and Retention Marketing function as a measurable, scalable growth channel • Develop CRM strategy across the full customer lifecycle • Drive repeat purchases, purchase frequency, Customer Lifetime Value, and profitable revenue • Own email communication and automated customer journeys end-to-end • Build and optimize welcome, post-purchase, cross-selling, reactivation, product launch, abandoned checkout, and win-back journeys • Develop customer segments based on purchasing behavior, products, activity, engagement, and customer value • Test subject lines, offers, send times, frequencies, content, layouts, and customer journeys • Measure conversion, revenue per recipient, repeat purchases, profitability, and incremental contribution margin • Monitor deliverability, engagement, unsubscribes, and list health • Use customer data to identify retention and purchase drivers • Collaborate with Data, Marketing, Product, Content, and Design • Develop CRM playbooks and adapt automations, segments, newsletters, and flows for international markets • Set priorities, develop the team, and improve campaign processes • Manage Klaviyo campaigns, audiences, segments, templates, scheduling, quality checks, reporting, and troubleshooting

🎯 Requirements

• Several years of CRM or email marketing experience in D2C or e-commerce • Extensive hands-on Klaviyo experience, including campaigns, segments, automated flows, and analysis • Proven, measurable improvements in email conversion, newsletter revenue, and repeat purchase rate • Strong commercial and editorial judgment • Solid understanding of deliverability, list hygiene, engagement management, and sending frequency • Strong analytical skills across campaign reporting, customer cohorts, attribution, and contribution margin • Structured testing approach using hypotheses, result evaluation, and scaling of successful improvements • Leadership experience with a hands-on mentality • English language used in the posting

🏖️ Benefits

• Fully remote work • Full ownership of CRM and retention • Opportunity to shape the team and select tools • Personal and professional development • Free Pammys shoes: one pair per launch

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