Senior Digital Marketing Executive

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🕒 March 31

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PaTaaK

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🤝 B2B

👥 B2C

B2B • B2C • Digital Marketing

PaTaaK is a digital agency specializing in smart and innovative technology solutions, encompassing design, development, and support. They focus on driving growth through digital marketing, offering all-in-one solutions tailored for various industries, including restaurant marketing and wedding services. With a commitment to increasing sales for their clients, PaTaaK provides customizable services to meet diverse business needs.

📋 Description

• Generate quality traffic for our website (US-based) • Create marketing campaigns for PPC campaigns, SEO, SMO, SEM, SMM, Google Ad words, E-mail Marketing, Affiliate Marketing, Facebook, LinkedIn Advertisements and Content writing • Lead and manage SEO/SEM, marketing database, local SEO, email, social media and/or display advertising campaigns • Identify target audience and devise digital campaigns that engage, inform and motivate • Optimize landing pages and user funnels • Analyze website analytics using tools (Google Analytics/Webmaster) • Set up and optimize Google Adwords, Facebook, Pixel Marketing and LinkedIn Ad campaigns • Stay updated on the latest trends of Google and best practices in online marketing • Execute and measure marketing campaigns across Social Media, SEM, Facebook Ads, and SEO • Utilize social media marketing techniques to increase visibility, membership, and traffic for the site • Monitor analytics to assess campaign performance • Collaborate with cross-functional teams for successful campaign execution

🎯 Requirements

• 3+ yrs of experience in digital marketing • Hands on experience in creating marketing campaigns for PPC campaigns, SEO, SMO, SEM, SMM, Google Ad words, E-mail Marketing, Affiliate Marketing, Facebook, LinkedIn Advertisements and Content writing • Leading and managing SEO/SEM, marketing database, local SEO, email, social media and/or display advertising campaigns • Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform and motivate • Experience in optimizing landing pages and user funnels • Solid knowledge of website analytics tools (e.g., Google Analytics/ Webmaster) • Experience in setting up and optimizing Google Adwords, Facebook, Pixel Marketing and LinkedIn Ad campaigns • Working knowledge of HTML and CSS • Up-to-date with the latest trends of Google and best practices in online marketing and measurement • Video marketing • Planning, executing, measuring and optimizing marketing campaigns across Social Media, SEM, Facebook Ads, and SEO • Define programs that use social media marketing techniques to increase visibility, membership, and traffic for the site • Develop and manage digital marketing campaigns • Good understanding of social media strategies • The aggressive learning curve on new digital marketing techniques and mobile marketing • Proficient with Social Media Optimization (SMO) • Strong analytical skills • Strategic Link Building, Forum Participation • Perform Directory and Blog Submissions • Experience with A/B testing

🏖️ Benefits

• Digital Marketing Certification • Content Writing