Senior International Brand Manager, Paulaner Spezi

🕒 August 19

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 18%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Paulaner Brauerei Gruppe GmbH & Co. KGaA

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1634

🍽️ Food & Beverage

🏭 Manufacturing

👥 B2C

Food & Beverage • Manufacturing • B2C

Paulaner Brauerei Gruppe GmbH & Co. KGaA is a leading German brewery group that owns and operates regional breweries and consumer beer brands, producing and marketing alcoholic beverages domestically and internationally. The company emphasizes responsible consumption, regional brewing traditions, and maintaining multiple brewing sites to preserve beer variety and local identity. It provides brand products, corporate information, career opportunities, and engages in corporate responsibility and international distribution.

📋 Description

• Develop and implement the international brand strategy for Paulaner Spezi • Translate the brand DNA into culturally relevant brand experiences for focus markets, particularly Austria, Switzerland and Italy • Identify cultural trends, communities and destinations that are highly relevant to target audiences • Develop partnerships, activations and campaigns • Create international brand guidelines, activation concepts and scalable toolkits • Own international campaigns and touchpoints from concept through execution • Manage agencies, creators and internal stakeholders

🎯 Requirements

• Degree in business administration, economics or a related field • Several years of experience in international brand building • Understanding of cultural relevance in streetwear, music, TikTok and the arts • Sensitivity to different markets, cultures, cultural hotspots and communities • Strong brand instinct and numerical/analytical skills • Hands-on mentality • Strong drive to shape and create • Excellent collaboration skills in cross-functional teams

🏖️ Benefits

• Modern workplace with an open and appreciative working atmosphere • Opportunity to work from home • Excellent public transport connections • Company beverages (complimentary drinks from our product range for personal use) • Employer contribution to company pension plan • Company bike program • Corporate Benefits (employee discounts) • Company events for employees