Senior International Brand Manager, Paulaner Spezi

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Paulaner Brauerei Gruppe GmbH & Co. KGaA

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1634

🍽️ Food & Beverage

🏭 Manufacturing

👥 B2C

Food & Beverage • Manufacturing • B2C

Paulaner Brauerei Gruppe GmbH & Co. KGaA is a leading German brewery group that owns and operates regional breweries and consumer beer brands, producing and marketing alcoholic beverages domestically and internationally. The company emphasizes responsible consumption, regional brewing traditions, and maintaining multiple brewing sites to preserve beer variety and local identity. It provides brand products, corporate information, career opportunities, and engages in corporate responsibility and international distribution.

📋 Description

• Develop and implement the international brand strategy for Paulaner Spezi • Translate the DNA of a German love brand into culturally relevant brand experiences for key markets, particularly Austria, Switzerland and Italy • Identify cultural trends, communities and destinations that are highly relevant to target audiences • Develop partnerships, activations and campaigns • Create international brand guidelines, activation concepts and scalable toolkits • Own international campaigns and touchpoints from concept through execution • Manage agencies, creators and internal stakeholders

🎯 Requirements

• Degree in business administration, economics or a related field • Several years of experience in international brand building • Understanding of cultural relevance in streetwear, music, TikTok or art • Sensitivity to different markets, cultures, cultural hotspots and communities • Strong sense for brand and numbers • Consumer-focused working style • Hands-on mentality and strong drive to shape and execute projects • Excellent teamwork and collaboration within cross-functional teams

🏖️ Benefits

• Modern workplace with an open and appreciative working atmosphere • Option to work from home • Excellent public transport connections • Free company drinks (complimentary beverages from our product range for personal use) • Employer contribution to company pension scheme • Company bike • Corporate benefits • Company staff events