AP – Marketing Manager, Lead

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🕒 January 12

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Develop and own the overall digital marketing strategy to support brand growth and lead generation goals. • Lead, manage, and optimize multi-channel marketing campaigns across social media, email, search engines, and paid advertising platforms. • Oversee SEO, SEM, and PPC strategies to improve online visibility, traffic, and conversion rates. • Manage and guide social media strategy, content calendars, and brand messaging. • Analyze campaign performance, website traffic, and key metrics, using insights to continuously optimize marketing efforts. • Collaborate closely with design, content, and sales teams to ensure cohesive branding and messaging. • Manage email marketing strategies, automation workflows, and CRM integrations. • Plan, manage, and optimize paid advertising budgets across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. • Monitor competitor activity, market trends, and customer insights to identify growth opportunities. • Stay up to date with digital marketing trends, tools, and best practices, recommending improvements where needed. • Provide guidance, direction, and mentorship to junior marketing team members or external partners, as required.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience). • 2–5+ years of experience in digital marketing, with proven experience in a Marketing Manager or Lead role. • Must have experience in digital marketing within the Australian mortgage, finance, or closely related industry. • Strong expertise in SEO, SEM, PPC, email marketing, and social media marketing. • Hands-on experience with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and similar platforms. • Strong leadership, project management, and decision-making skills. • Highly analytical, with the ability to translate data into actionable marketing strategies. • Excellent communication and cross-functional collaboration skills. • Experience with CRM tools and marketing automation platforms is a plus. • Portfolio is required.

🏖️ Benefits

• Competitive salary based on experience and skill set • 100% remote role — work from home anywhere in the Philippines • Paid local holidays aligned with the Australian business calendar • Opportunities for training and professional growth • Work directly with a supportive Australian team — no agency middleman • Long-term engagement with a stable and growing business