CRM/Email Marketing Specialist

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🕒 May 11

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Lead the development, management and evolution of automations, segments and customisation across all stages of the customer lifecycle • Continuously identify gaps and opportunities within the customer journey, and prioritise new initiatives • Set the roadmap for how CRM contributes towards our clients’ growth • Lead the planning and execution of all email and SMS campaigns, including product launches, promotions and key trading moments • Be proficient in design and various design tools or brief in design to our graphics team • Ensure campaigns are aligned to our clients audiences and brand tone of voice • Own CRM reporting and performance analysis across key metrics including revenue contribution, open/click rates, conversion, LTV • Translate data into clear insights and actionable recommendations • Stay up to date with latest CRM developments and bring new ideas to continuously improve performance • Ensure data hygiene and integrity as systems and the business evolve • Development of set processes in achieving the day-to-day tasks of the Email Marketing team • Assist in developing CRM strategy for our clients • Collaborate with content and performance marketing teams to identify which offers to promote • Monitor and analyse results of email marketing campaigns, including monthly KPI reporting • Recommend and develop optimal campaign plans, formats and platforms to grow profitability, including creating action plans and strategies • Take ownership of the user journey, implementing strategies for all customer communication

🎯 Requirements

• 3+ years experience in similar field • 3+ years experience in agency environment • Strong retention marketing knowledge • Passionate team player, able to collaborate across departments • Eye for detail, enhancing customer experience through clear, impactful communication. • Fluent in English, both written and spoken • Experience working with creative teams, including digital design, to prepare visual assets for campaigns • Detail-oriented and well-organised, with strong prioritisation skills and awareness of broader project impacts • Able to manage complexity and progress multiple tasks simultaneously. • Good knowledge of HTML/CSS • Hands-on experience with EDM and other CRM marketing tools