Digital Marketing Manager

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🕒 June 30

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Develop and execute an integrated marketing strategy aligned with business growth objectives • Coordinate the launch and ongoing promotion of new campaigns, website initiatives, podcasts, and educational content • Ensure all marketing activities work together to generate qualified leads and strengthen brand awareness • Build and manage campaign timelines, priorities, and marketing calendars • Act as the central coordinator ("quarterback") for all marketing initiatives • Manage the firm's social media presence across platforms including Facebook, Instagram, LinkedIn, and other relevant channels • Develop and maintain a consistent content calendar • Plan and execute both organic and paid social media campaigns • Monitor audience engagement and respond to enquiries where appropriate • Continuously optimise content based on performance and audience insights • Create, manage, and optimise Google Ads campaigns • Develop landing pages and lead generation campaigns to support business objectives • Assist with lead magnets, campaign funnels, and conversion optimisation • Monitor advertising performance and recommend improvements to maximise return on investment • Manage SEO strategy across the company website • Improve search visibility through on-page optimisation, content improvements, and technical SEO best practices • Support ongoing website updates and content management • Ensure landing pages and website content align with campaign objectives and customer journeys • Coordinate content from financial advisers, including educational articles, case studies, myth-busting content, short-form video content, podcast promotion • Repurpose content across multiple digital platforms • Ensure brand messaging remains consistent and professional across all marketing channels • Track and report on marketing activity, campaign performance, advertising spend, and ROI • Prepare regular performance reports for the advisory team • Monitor website traffic, lead generation, conversions, and customer engagement • Use data to recommend continuous improvements across all marketing activities

🎯 Requirements

• Proven experience in digital marketing strategy and execution • Strong experience managing both organic and paid social media campaigns • Experience managing Google Ads and SEO initiatives • Strong understanding of lead generation, landing pages, and conversion optimization • Excellent project management and organizational skills • Strong analytical skills with the ability to interpret marketing data and ROI • Excellent written communication and content coordination abilities • Desirable: Experience within financial services, mortgage broking, wealth management, or other professional services industries • Desirable: Experience launching podcasts, webinars, or educational marketing campaigns • Desirable: Familiarity with CRM systems and marketing automation • Desirable: Basic graphic design and video editing skills • Desirable: Experience coordinating multiple marketing initiatives simultaneously