Digital Marketing, Social Media Specialist

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Plan, create and publish engaging content across Instagram, Facebook, TikTok. • Post daily (often multiple times per day) to maximise organic reach. • Schedule and manage content calendars. • Monitor engagement and optimise posting times. • Build audience growth through organic strategies. • Respond to trends quickly and capitalise on viral opportunities. • Stay ahead of Instagram, Facebook and TikTok algorithm changes. • Develop strategies that maximise visibility and engagement. • Minimise content suppression ("shadow banning") where possible. • Understand platform policies and work within them. • Continually test new content formats and posting strategies. • Analyse performance and adjust campaigns accordingly. • Improve website search rankings. • Conduct keyword research. • Optimise website content. • Create SEO-friendly blog articles. • Monitor Google Search Console and Analytics. • Identify new organic traffic opportunities. • Use AI to generate high-quality content. • Create images and marketing assets. • Produce captions, articles and campaign ideas. • Build AI workflows to improve productivity. • Research and implement new AI tools as they emerge. • Assist with broader digital marketing initiatives including email marketing campaigns, landing page optimisation, campaign reporting, competitor research, marketing analytics, promotional campaign planning. • Support outdoor digital advertising campaigns by creating digital billboard artwork, coordinating campaign schedules, managing creative updates, monitoring campaign performance where applicable. • Provide regular reports covering website traffic, SEO performance, social media growth, engagement metrics, content performance, recommendations for continual improvement.

🎯 Requirements

• 3+ years' experience in Digital Marketing. • Strong SEO knowledge. • Advanced Instagram knowledge. • Strong Facebook Business Suite experience. • Strong TikTok marketing experience. • Experience growing social media accounts organically. • Excellent understanding of social media algorithms. • Experience using AI tools for marketing. • Strong written English. • Excellent attention to detail. • Highly organised and proactive. • Able to work independently with minimal supervision. • Experience marketing in highly regulated or restricted industries. • Experience working around advertising limitations while remaining compliant with platform policies. • Graphic design skills (Canva, Adobe Creative Suite or similar). • Video editing (CapCut, Premiere Pro or similar). • Google Analytics. • Google Search Console. • SEMrush, Ahrefs or similar SEO platforms. • Experience with digital outdoor advertising. • Basic bookkeeping or administrative skills to support the business as it grows.