Head of Performance Marketing

🔥 1 minute ago

🌐 South Africa, Philippines – Remote

🇿🇦 South Africa – Remote 🇵🇭 Philippines – Remote

💵 R25k - R35k / month

⏳ Contract/Temporary

🔴 Lead

📈 Performance Marketing

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Architect and execute comprehensive paid acquisition strategies across Google Ads and Meta Ads, managing and deploying monthly budgets in excess of £2.8M across UK, European, and US DTC storefronts • Build localized, data-led growth roadmaps for 12+ international markets, establishing targets for net new customer acquisition, customer lifetime value (LTV), blended marketing efficiency ratio (MER), and contribution margins • Lead the strategic transition of externally managed Google and Meta accounts to internal operational teams, instituting structured operating models, rigorous testing cadences, and continuous knowledge transfer • Directly lead, mentor, and upskill Google and Meta Ads managers and execution teams located in Hyderabad, India; conduct technical audits, identify skill gaps, and institute KPI frameworks • Maintain hands-on oversight of account structures, bidding strategies, feed optimization, tracking architectures, and attribution models • Partner with Creative, CRM, CRO, and Web Development teams on multivariate creative testing, landing page optimization, and cross-channel funnel experiments • Own performance marketing P&Ls, reallocate spend toward high-yield opportunities, and deliver commercial forecasts to executive leadership

🎯 Requirements

• 8+ years of progressive performance marketing experience with substantial senior leadership track records managing £1M+ to £3M+ monthly paid acquisition budgets in high-volume, fast-scaling DTC e-commerce environments • Proven track record of marketing directly to UK and European consumer bases, demonstrating a deep understanding of localized consumer psychology, purchasing habits, regulatory landscapes, and market-specific nuances • Deep, demonstrable technical authority in Google Ads (Search, Performance Max, Shopping, YouTube) and Meta Ads ecosystems, including sophisticated audience segmentation, signal optimization, and modern conversion APIs/tracking frameworks • Verifiable track record of scaling profitable e-commerce revenue while improving unit economics (CAC, ROAS, MER, LTV, and net contribution profit margins) • Experience leading, managing, and inspiring distributed or offshore technical execution teams • Willingness to travel frequently to Hyderabad, India, for onboarding, team capability enhancement, and operational alignment • Direct, successful experience taking complex multi-brand, multi-region paid media operations from third-party agency management into a self-sufficient in-house engine • Prior leadership experience scaling recognized high-growth consumer brands within health, wellness, dietary supplements, beauty, skincare, or pet wellness verticals • Proven ability to work cross-functionally with large-scale Amazon marketplace operations, Retention/CRM teams, and bespoke data engineering units • An entrepreneurial, high-agency mentality with the confidence to challenge legacy frameworks, identify operational bottlenecks, and execute needle-moving commercial pivots without needing external direction • A relentless focus on net contribution profitability and bottom-line P&L impact over vanity ROAS or uncalibrated spend expansion • The rare ability to balance 30,000-foot commercial vision with the technical depth required to audit ad accounts, interrogate bidding mechanics, and inspect campaign data at the granular level • A committed, team-first management style that motivates distributed talent, bridges regional cultures across the UK, Europe, South Africa, and India, and sets a standard of operational excellence

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