Paid Media Manager – Digital Marketing, Lifestyle Brand

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Review and audit the existing Meta Ads and Google Ads setup • Identify opportunities to improve campaign structure, targeting, creative, tracking, performance, and ROI • Build, manage, and continually optimise paid advertising campaigns • Manage audience targeting, remarketing, and customer acquisition campaigns • Conduct ongoing creative, audience, and campaign testing • Monitor advertising spend and optimise towards improved ROAS and profitability • Ensure appropriate conversion tracking and attribution are in place • Develop paid media strategies for promotional and seasonal periods • Provide reporting on campaign performance, learnings, and recommended next steps • Prepare the digital marketing strategy for the September/October summer launch and November peak trading period • Coordinate digital activity for Black Friday, Christmas, and the New Zealand summer season • Maintain a promotional calendar across advertising, social media, email, and website activity • Review and optimise Klaviyo flows and campaigns, email journeys, segmentation, personalisation, and lifecycle marketing • Develop and manage organic social media strategy, content calendars, scheduling, and publishing • Create digital assets and promotional graphics for social media, advertising, email, and website campaigns • Perform day-to-day maintenance of the Shopify e-commerce website, including products, imagery, promotional content, banners, collections, and landing pages • Track performance across Meta, Google, Klaviyo, Shopify, and social media • Prepare performance reports and use ROAS, conversion rates, customer acquisition costs, email engagement, and online revenue to recommend improvements

🎯 Requirements

• Proven experience managing Meta and Google Ads for e-commerce brands • Strong track record of improving paid media performance and ROI • Experience auditing and optimising existing advertising accounts • Strong understanding of conversion tracking, audiences, remarketing, and campaign optimisation • Experience using Klaviyo for email campaigns, flows, segmentation, and automation • Experience managing or maintaining Shopify e-commerce websites • Strong understanding of organic social media strategy and content planning • Graphic design capability for social, advertising, and digital campaigns • Strong analytical skills and confidence interpreting e-commerce marketing data • Ability to work independently and deliver with minimal training or supervision • Meta Ads Manager – Essential • Google Ads – Essential • Klaviyo – Essential / Highly Preferred • Shopify – Essential / Highly Preferred • Google Analytics / GA4 • Meta Business Suite • Google Merchant Center • Canva and/or Adobe Creative Suite • Social media scheduling platforms • Google Workspace / Microsoft 365 • Desirable: experience marketing surf, skate, outdoor, fashion, lifestyle, or sporting brands • Desirable: experience marketing to New Zealand and international e-commerce audiences • Desirable: previous involvement in Black Friday, Christmas, or other major e-commerce campaigns • Desirable: video editing and short-form content creation skills • Desirable: experience with Google Merchant Center and Shopping campaigns • Desirable: understanding of e-commerce conversion rate optimisation • Desirable: experience supporting wholesale and retail brands alongside e-commerce

🏖️ Benefits

• 25 hours per week initially, with the potential to increase hours as the role develops • Public holidays in NZ • Opportunity to expand into broader ownership of social media, creative, email, and Shopify • Hands-on role with significant autonomy and opportunity to directly influence e-commerce growth