Senior Brand Designer, Social Editor – Hospitality, Food & Beverage

🕒 May 7

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Logo of Pear Tree.

Pear Tree.

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Build a comprehensive brand book for the company from the ground up — colour palettes, typography systems, and brand archetypes • Develop tone of voice and copywriting guidelines across the group • Establish brand governance and approval frameworks for consistent cross-venue application • Redesign existing collateral to bring all venues into visual alignment • Centralise all design assets into a single, team-accessible platform (platform TBC) • Manage daily artwork requests and menu maintenance across all nine venues — pricing accuracy and multilingual spelling (Italian and Greek) are non-negotiable • Produce event proposals, catering packages, and sales documents as required • Maintain visual consistency and brand standards across all physical and digital touchpoints • Create 20+ reels per month from quarterly photo shoot content — must be able to clip, edit, and produce from supplied footage • Manage the content calendar in partnership with the marketing coordinator • Coordinate user-generated content across venues and integrate it into the broader content mix • Collaborate with Sasha on content strategy and overall creative direction for organic social channels

🎯 Requirements

• Senior art director or brand designer level — you have built or overhauled a brand before and can demonstrate it with your portfolio • Expert proficiency in Adobe InDesign and Illustrator is required • Canva proficiency is required for day-to-day collateral and venue-level design work • Solid video editing and reel production skills — comfortable clipping, editing, and formatting content for Instagram and Facebook • Strong working knowledge of AI tools for design ideation and production efficiency • Comfortable using AI for competitor and market research (e.g. Meta Ads Library) • Exceptional attention to detail — spelling accuracy, pricing correctness, and brand consistency are held to an uncompromising standard • Confident remote communicator capable of managing multiple venues and stakeholders across time zones • Hospitality industry experience is strongly preferred • Prior experience in a hospitality, food and beverage, or multi-venue brand environment • Familiarity with content calendar tools and social media scheduling platforms • Experience transitioning a brand's social media from an agency to an in-house function • Exposure to Italian and/or Greek language content or multilingual design work • Experience working alongside an on-the-ground marketing coordinator in a hybrid remote/in-person team structure

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