Senior Digital Marketing, Creative Specialist – E-commerce, Multi-Brand

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🔥 2 minutes ago

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Logo of Pear Tree.

Pear Tree.

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Build, launch and manage META advertising campaigns (Facebook & Instagram) • Monitor campaign performance and optimise for ROAS, CPA, CTR and conversions • Conduct audience testing, A/B testing and creative testing • Recommend budget allocation and scaling opportunities • Produce clear monthly performance reports with actionable recommendations • Manage Google Ads campaigns including Search (SEM) and Performance Max (P-Max) • Optimise keywords, bidding strategies and budgets • Improve campaign performance and ROI • Monitor conversion tracking and reporting • Manage both paid and organic content across Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat • Content scheduling, community engagement, organic growth strategies, campaign planning, platform optimisation, performance reporting • Design professional EDMs, build and schedule campaigns, create customer segmentation, develop automation workflows and report on campaign performance • Update products and collections on Shopify, manage landing pages, upload creative assets, maintain promotions and campaigns, assist with website merchandising, ensure content is current and visually engaging • Create high-quality creative assets for both print and digital, including social media graphics, paid advertising creatives, website banners, email graphics, product marketing collateral, brochures and flyers, digital marketing assets for multiple brands • Leverage AI tools to improve efficiency and creativity, including content creation, ad copy generation, image generation and editing, workflow automation, campaign ideation, productivity improvements.

🎯 Requirements

• 5+ years' experience in digital marketing and creative design. • Managed multi-channel digital marketing campaigns across paid and organic platforms. • Experience supporting e-commerce and/or consumer-facing businesses. • Comfortable designing creative assets and analysing campaign performance. • Advanced experience with META Ads, Google Ads, Klaviyo and Shopify. • Able to provide strategic recommendations—not just execute tasks. • Excellent written and verbal English communication skills. • Highly organised and capable of managing multiple brands and competing priorities. • Understands and actively uses modern AI tools to improve marketing outcomes. • Proactive, commercially minded, and thrives in a fast-paced environment. • Expert knowledge of Meta Business Suite and Ads Manager. • Strong SEM experience and Performance Max (P-Max) expertise. • Experience managing both paid and organic campaigns across Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat. • Strong graphic design skills, Adobe Creative Suite and/or Canva Pro.

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