Senior Marketing Manager

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Own the end-to-end marketing strategy across both the company and its charitable division • Develop integrated marketing campaigns aligned with commercial objectives • Build full-funnel marketing strategies that generate awareness, enquiries, and conversions • Analyse the customer journey, identify bottlenecks, and recommend improvements • Work closely with leadership to ensure marketing supports broader business strategy • Regularly review campaign performance and adapt strategy based on data and insights • Become the company's subject matter expert in GoHighLevel • Design and manage the complete customer journey within the CRM • Build lead nurturing sequences and automated marketing workflows • Improve lead management and conversion processes • Ensure accurate reporting across the marketing and sales pipeline • Continuously optimise automation and customer communication • Utilise AI tools to automate repetitive marketing and administrative workflows • Develop AI-assisted reporting, presentations, campaign analysis, and marketing documentation • Build connections between AI platforms (such as Claude) and business systems where appropriate to improve operational efficiency • Continually identify opportunities to streamline processes and reduce manual work through AI and automation • Manage and optimise Google Ads and Meta advertising campaigns • Recommend marketing investment based on commercial performance • Oversee SEO strategy and ongoing website optimisation • Coordinate email marketing campaigns and customer communications • Monitor campaign performance and maximise return on investment • Oversee website development and ongoing optimisation • Create landing pages and lead generation assets • Develop compelling website copy and customer messaging • Ensure content clearly communicates the company's value proposition • Improve website conversion rates through continuous testing • Coordinate content creation across multiple channels • Work with leadership to develop educational content, customer stories, and brand messaging • Support podcast launches, campaign rollouts, partnership opportunities, and events • Maintain consistent brand positioning across all customer touchpoints • Develop meaningful marketing dashboards and reporting • Track lead generation, campaign performance, conversion rates, and ROI • Present marketing insights and recommendations to leadership • Use data to recommend continuous improvements across all marketing activities • Translate marketing data into commercial actions

🎯 Requirements

• Proven experience owning the marketing function within a growing business • Strong understanding of end-to-end marketing strategy and customer acquisition • Experience building and optimising complete marketing funnels • Commercial mindset with an ability to connect marketing activity to business growth • Strong analytical and reporting capability • Excellent written English and copywriting skills • Ability to manage multiple projects simultaneously • Comfortable working independently and making strategic recommendations • Highly proficient in the practical use of AI tools (such as Claude, ChatGPT, Perplexity and similar platforms) to improve productivity, automate workflows, generate reports and presentations, analyse marketing performance, and support strategic decision-making • Strong understanding of AI limitations, data security, and responsible commercial use of AI • Demonstrated ability to integrate AI into everyday business processes rather than simply using it for content generation • Highly Desirable • Experience working with Australian businesses or marketing to Australian consumers • Experience using GoHighLevel or similar CRM and marketing automation platforms • Property, housing, construction, or related industry experience • Experience launching new brands, websites, or major marketing campaigns • Experience supporting both commercial and purpose-driven organisations