Social Media, Digital Marketing Specialist – AU, NZ Experience

🔥 4 minutes ago

🇵🇭 Philippines – Remote

💵 ₱75k - ₱85k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Formulate and implement an organic social media strategy across LinkedIn, Instagram, Facebook, and emerging digital channels • Transition the brand from ad hoc posting to a consistent, high-impact marketing framework • Build and maintain monthly content calendars aligned with hiring drives and corporate growth goals • Audit platform metrics to refine positioning, grow audience reach, and maximize engagement • Produce copy and multimedia assets for Australian enterprise decision-makers and Filipino tradespeople • Design social graphics, carousels, promotional collaterals, and short-form video content • Showcase candidate placements, employer testimonials, trade opportunities, and immigration insights • Maintain brand governance and visual consistency across digital touchpoints • Plan, launch, and optimize campaigns via Meta Ads Manager and LinkedIn Campaign Manager • Build B2B lead-generation campaigns targeting Australian construction firms, subcontractors, and enterprise hiring managers • Execute candidate-attraction campaigns for qualified Filipino tradespeople • A/B test ad copy, visual assets, and target demographics to lower CAC and improve lead quality • Track ROI, ROAS, and KPIs and deliver recommendations to leadership • Develop campaigns communicating the company's value proposition to business owners and HR leaders • Produce educational content on visa processes, cross-border recruitment pathways, and industry insights • Monitor trade, construction, and migration trends • Monitor traffic, lead conversion rates, audience growth, and engagement velocity • Deliver data-driven performance updates and campaign analysis to senior leadership • Audit marketing systems to identify conversion bottlenecks and test lead-generation tactics

🎯 Requirements

• Minimum 3+ years of dedicated experience in digital marketing, performance marketing, or social media management • Proven track record of developing and executing multi-channel marketing strategies from scratch • Advanced working knowledge of LinkedIn, Facebook, Instagram, and Meta Business Suite • Hands-on experience with paid ad platforms; Meta Ads required and LinkedIn Ads strongly preferred • High proficiency with Canva, CapCut, Meta Business Suite, and social media scheduling platforms • Exceptional verbal and written English communication skills • Ability to write professionally for Australian B2B executives and engagingly for candidate markets • Understanding of digital marketing metrics, funnel optimization, B2B lead generation, and paid campaign performance analysis • Self-directed, highly organized, and comfortable working autonomously in a remote environment • Prior digital marketing experience within recruitment, staffing, immigration, or workforce management sectors preferred • Direct exposure to Australian or New Zealand B2B markets preferred • Familiarity with construction, trades, civil infrastructure, or mining verticals preferred • Previous experience marketing international career opportunities to Filipino professionals or tradespeople preferred • Demonstrated capability in running LinkedIn campaigns targeted at business owners, hiring managers, and enterprise decision-makers preferred • Working knowledge of email marketing tools, CRM platforms, and foundational SEO practices preferred