Catena
1 - 10 employees
💼 Consulting
🏥 Healthcare
📦 Logistics
Consulting • Healthcare • Logistics
Catena, now known as Pearl Talent, is a company that specializes in helping organizations hire top remote talent from overseas, primarily focusing on candidates from the Philippines and Latin America. They offer a rigorous vetting process to ensure they provide highly capable candidates equipped with modern software skills and fluent English proficiency. Pearl Talent provides two main hiring services: Managed Services, which handles compliance, payroll, and training, and Direct Placement for companies that manage hires internally. They focus on long-term retention and quality in their hiring processes, aiming to build high-performing remote teams for a range of industries including healthcare, real estate, and finance.
Google Ads & Paid Search Specialist
Job not on LinkedIn
🔥 0 minutes ago
🌐 Mexico, Colombia, +4 more countries – Remote
⏰ Full Time
🟡 Mid-level
🟠 Senior
📈 Performance Marketing
👻 Ghost score 25%
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Catena
1 - 10 employees
💼 Consulting
🏥 Healthcare
📦 Logistics
Consulting • Healthcare • Logistics
Catena, now known as Pearl Talent, is a company that specializes in helping organizations hire top remote talent from overseas, primarily focusing on candidates from the Philippines and Latin America. They offer a rigorous vetting process to ensure they provide highly capable candidates equipped with modern software skills and fluent English proficiency. Pearl Talent provides two main hiring services: Managed Services, which handles compliance, payroll, and training, and Direct Placement for companies that manage hires internally. They focus on long-term retention and quality in their hiring processes, aiming to build high-performing remote teams for a range of industries including healthcare, real estate, and finance.
📋 Description
• Manage Google Ads accounts end to end for B2B lead generation campaigns • Optimize bidding, campaign structure, and ad copy to lower Cost Per Lead and Customer Acquisition Cost • Expand keyword research into luxury hospitality and commercial markets • Coordinate landing page updates with the team to improve conversion rates • Join internal sales calls and strategy sessions to learn customer needs and buying cycles • Identify and test new keywords, audience segments, and vertical opportunities based on sales input • Translate sales feedback into campaign changes and new channel proposals • Track and report campaign performance against lead volume and cost targets • Share data-backed recommendations with leadership on a regular cadence • Run structured tests and document results to drive continuous improvement • Plan and track deliverables in Monday.com or a similar project management tool • Update the decision-maker and HR contact on priorities, progress, and blockers across time zones
🎯 Requirements
• 3+ years of hands-on Google Ads management, including 2+ years in B2B lead generation (not e-commerce or B2C) • End-to-end campaign ownership: keyword research, bidding strategy, ad copy, budget management, and performance reporting • Documented Cost Per Lead and Customer Acquisition Cost reductions on CV, with specific percentages or figures • Experience running campaigns targeting commercial or enterprise buyers with consultative or high-ticket sales cycles • Direct work with a sales team, such as using lead quality or MQL/SQL feedback to adjust keywords and audiences • Hands-on use of a project management tool (Monday.com, Asana, Trello, or ClickUp) • English at C1+ CEFR level (client-facing fluency required) • Prior exposure to luxury goods, hospitality, or high-end commercial products • Google Analytics 4 and Looker Studio reporting experience • CRM experience (HubSpot, Salesforce, or Zoho) for tracking lead quality • Experience moving Google Ads management from an external agency to in-house
🏖️ Benefits
• Competitive Salary: Based on experience and skills • Remote Work: Fully remote—work from anywhere • Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting • Generous PTO: In accordance with company policy • Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees • Direct Mentorship: Guidance from international industry experts • Learning & Development: Ongoing access to resources for professional growth • Global Networking: Connect with professionals worldwide
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