Advanced Specialist, Geo Marketing

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

📚 Education

🛍️ eCommerce

☁️ SaaS

Education • eCommerce • SaaS

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Lead the development and execution of market-focused initiatives across the PTE and Institutional in Türkiye. • Serve as the primary marketing contact for Türkiye across regional and local stakeholders. • Execute local brand and marketing initiatives that strengthen awareness and understanding of Pearson's value proposition. • Ensure consistent execution of brand guidelines across all customer-facing activities and materials. • Lead the localization and adaptation of global and regional marketing collateral for the Turkish market. • Support sales and channel teams through the execution of market activation initiatives that generate customer engagement and business opportunities. • Develop and execute segment-specific marketing activities aligned to PTE and Institutional. • Partner with sales teams to prioritize opportunities, support customer journeys, and strengthen conversion efforts. • Support and collaborate with strategic distributors to implement local marketing and customer engagement plans.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field. • 4–7 years of experience in marketing, trade marketing, market development, customer marketing, channel marketing, or a similar commercial role. • Experience working with distributors, institutional customers, or channel partners. • Strong analytical and business planning capabilities. • Demonstrated ability to manage multiple stakeholders and influence across functions. • Strong communication, presentation, and project management skills. • Fluency in Turkish and English.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities