CRM & Lifecycle Manager

🔥 0 minutes ago

🇪🇪 Estonia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pet Media Group (PMG)

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

📦 Logistics

🍽️ Food & Beverage

💰 $12M Series A on 2019-07

Marketing • Logistics • Food & Beverage

Pet Media Group (PMG) is a leading operator of online marketplaces for pets and related goods and services. The company focuses on providing trusted platforms for pet owners to find and rehome animals, ensuring trust, safety, and convenience. PMG includes well-known brands such as Hästnet, Pets4Homes, AnnunciAnimali, PuppyPlaats, and MundoAnimalia, all of which aim to make the pet adoption process as smooth and reliable as possible. Backed by prominent European investors, PMG is dedicated to revolutionizing the pet industry through digitalization and technology, helping millions of animals find loving homes.

📋 Description

• Own lifecycle marketing for buyers and breeders across eight brands in seven markets • Design customer journeys across email, push, in-app, and SMS • Analyze behavioural data to identify engagement opportunities • Create relevant customer experiences based on user behavior • Convert manual CRM processes into automated workflows • Experiment with AI-driven personalization, content, and segmentation • Measure experiment results and move successful approaches into production • Build reusable journeys and processes for expansion into new markets • Partner with product, data, engineering, and marketing teams • Help shape CRM and lifecycle marketing operations and infrastructure • Brief and manage agencies and freelancers when needed

🎯 Requirements

• 4 or more years of experience in CRM or lifecycle marketing • Preferably in-house experience with personally built campaigns that moved a measurable metric • Marketplace, consumer app, or ecommerce experience is a strong plus • Hands-on experience in Customer.io or comparable platforms such as Braze, Iterable, or Klaviyo • Comfort with segmentation logic, events, attributes, and branching journeys • Ability to set up tests properly, interpret results critically, and sanity-check data • Daily active use of AI tools such as Claude or ChatGPT for building, copy, QA, localisation, and workflow automation • Fluent English, with writing requiring no customer-facing editing • Ability to own CRM as a team of one when needed, including briefing and managing agencies and freelancers • Experience with HTML and Liquid for email templates is preferable • SQL or experience working with a data warehouse and product analytics is preferable • Marketing automation beyond CRM, such as webhooks or n8n, is preferable • CRM platform migration experience is preferable • Experience with a two-sided or reputation-exposed marketplace is preferable • Hands-on builder mindset and ability to execute independently

🏖️ Benefits

• Competitive compensation • Flexible working hours • Remote-first work from wherever you're most productive across Europe • Access to Stockholm HQ when desired • Opportunity to directly impact strategy and help more than 10 million people each month • Opportunity to grow within an ambitious, high-performing team • Diverse team with colleagues across the world • Strong backing from leading European investors