EMEA Regional Events Field Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🇨🇭 Switzerland – Remote

⏰ Full Time

🟠 Senior

🎪 Events

👻 Ghost score 22%

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Logo of Point One Navigation

Point One Navigation

11 - 50 employees

Founded 2015

🚘 Automotive

🏗️ Construction

📦 Logistics

Automotive • Construction • Logistics

Point One Navigation is a leading provider of centimeter-level precision positioning platforms designed for high-demand applications such as robotics, autonomy, survey and construction, and precision agriculture. The company offers comprehensive solutions through its Polaris RTK, GraphQL API, and Atlas INS products, enabling real-time truth-level positioning by integrating GNSS, IMU, and other sensor inputs. Point One Navigation boasts a robust global RTK network with over 1,900 base stations and a focus on high reliability and easy integration for scalable autonomous systems.

📋 Description

• Own the European event calendar, identifying, prioritizing, and selecting conferences, trade shows, and customer events • Build business cases for events covering audience fit, expected pipeline, cost, and ROI • Evaluate the regional event landscape and reallocate investment toward effective activities • Run end-to-end event logistics, including booth and sponsorship design, shipping, staffing, collateral, signage, and on-site coordination • Coordinate speaking opportunities, demos, and customer meetings • Manage vendors, venues, and local partners across multiple European countries and languages • Partner with marketing, business development, sales, and Marketing Operations on pre-event outreach, lead capture, follow-up, and reporting • Track and report pipeline generated, cost per lead, and event ROI • Ensure event-sourced leads convert through collaboration with Sales and Customer Success • Align Point One's brand and reputation across Europe through field presence, local press, partner co-marketing, and customer-facing activities • Organize dinners, roundtables, and regional meetups • Adapt global messaging for European markets and customers • Act as the bridge between European Sales and global Marketing and Product teams

🎯 Requirements

• 7+ years in field marketing, event marketing, or demand generation roles • Direct ownership of event strategy and execution in a high-growth startup environment • Track record of running high-impact events and conferences from planning through pipeline delivery • Comfortable owning budgets, ROI reporting, and vendor negotiation independently • Experience marketing to technical or engineering audiences • Strong project management skills; ability to run multiple concurrent events across countries and time zones • Ability to travel up to 50% across Europe • Experience marketing into robotics, autonomous systems, automotive, drones, industrial automation, or federal technologies (preferred) • Fluency in a second European language in addition to English (preferred) • Experience building European field marketing (preferred) • Experience working closely with sales in a B2B, enterprise, or deep-tech sales motion (preferred) • GNSS experience appreciated but not required

🏖️ Benefits

• High level of autonomy and ability to make a real impact • Professional and personal growth opportunities • Tremendous advancement opportunities through promotion from within

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