B2B Paid Advertising Specialist

🔥 0 minutes ago

🌐 Colombia, United States – Remote

🇨🇴 Colombia – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 14%

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Support execution and performance of paid advertising campaigns across the book of business, partnering with lead Strategists or independently owning end-to-end strategy for select core clients • Maintain accurate setup, tracking, naming conventions, and rigorous QA across Meta, Google, TikTok, and other paid advertising platforms • Independently manage timelines, budgets, pacing, and day-to-day campaign performance • Execute and optimize paid advertising programs end-to-end, including ad builds, reporting, pacing, and performance monitoring • Identify growth opportunities, form test hypotheses, and recommend data-backed optimizations aligned with client goals • Incorporate client objectives, constraints, and brand nuances into executional and strategic decisions • Solve performance volatility, technical issues, and major campaign pivots • Maintain budget pacing and flag risks or opportunities proactively • Own client testing roadmaps, project-manage next steps, and prioritize experiments • Deliver on-time campaign launches, updates, and key deliverables • Prepare and present performance reports and recaps using clear data storytelling • Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity • Introduce ideas, efficiencies, frameworks, and process improvements • Utilize AI technologies to improve efficiency, performance analysis, and operational workflows • Meet KPIs including $20K revenue/employee workload and 90% client retention

🎯 Requirements

• Proficiency in spoken and written English at an advanced level is required for this role. • 1-2 years of digital marketing; Agency experience a plus • 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus • 1+ years experience with Meta or Google Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc) • 1+ years experience leading paid advertising strategy for direct response marketing efforts • 1+ years experience with Google Analytics, Shopify; other technical platforms a plus • 1 year experience client facing and handling communications • Excellent Excel skills with clear understanding of advanced Excel features • Excellent data analytics skills • Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills • Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development

🏖️ Benefits

• Base salary + commission opportunities • Prepaid Medicine Plan • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives