CPG Paid Advertising Strategist

🔥 0 minutes ago

🇨🇴 Colombia – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own execution, performance, and growth of paid advertising campaigns within an assigned book of business • Tie campaign efforts to clients’ broader business goals • Collaborate with account leadership to develop and evolve channel strategy within the broader media mix • Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management • Execute performance marketing across paid social and native paid media platforms • Build and produce campaigns end-to-end across Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads • Lead performance optimizations and manage or advise on client budgets with accurate pacing • Perform quality assurance to prevent errors that negatively affect client revenue • Make proactive strategy recommendations and surface opportunities and risks • Maintain client testing roadmaps and project-manage experimentation next steps • Escalate performance risks early • Communicate internally about performance, strategy, recommendations, deliverables, and action items • Provide weekly client progress recaps with insights and future recommendations • Use marketing-funnel knowledge, the Power Circuit, Nova ecosystem, data storytelling, and AI technologies to improve business processes • Meet KPIs including $28K revenue per employee, 90% client retention, and 95% team retention where applicable

🎯 Requirements

• Advanced proficiency in spoken and written English • 2–3 years of digital marketing experience • 1–2 years of experience in an agency setting • Minimum 2–3 years of hands-on experience with at least 2 paid advertising channels • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other applicable paid advertising networks • Experience with bid optimization, keyword research, ad copy development, campaign strategy, and campaign optimization • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company

🏖️ Benefits

• Equal Opportunity Employer • Diversity and inclusion-focused workplace • No application, processing, or training fees