Fashion Paid Advertising Strategist

🕒 July 23

🌐 Argentina, Brazil, +3 more countries – Remote

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⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 36%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own the execution, performance, and growth of campaigns within an assigned book of business. • Tie campaign efforts to clients’ broader business goals and autonomously own responsibilities. • Collaborate with account leadership to ideate and evolve service strategy within the broader media mix. • Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management. • Execute performance marketing through paid social and paid media native platforms. • Manage Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads. • Execute campaign builds and production end-to-end across channels, facilitating production with Specialists where applicable. • Lead optimizations to improve performance relative to goals. • Manage client budgets and advise on budget changes. • Maintain internal communication regarding performance, strategy, recommendations, deliverables, and action items. • Provide weekly client progress recaps with performance insights and future recommendations. • Own performance reporting and strategy communication, including end-to-end reporting and presentation creation. • Leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps. • Employ AI technologies to enhance and optimize business processes. • Utilize Power Digital’s Nova ecosystem. • Support KPIs including $9.5k team-member EBITDA, below 10% client churn, and management of 5-7 accounts.

🎯 Requirements

• Proficiency in spoken and written English at an advanced level is required for this role. • 2-3 years of digital marketing experience; 1-2 years in an agency setting. • Minimum 2 years of experience with Direct Response marketing, specifically in E-Commerce, Lead Gen or B2B. • Minimum 2 years of experience with Meta Ads for direct response campaigns. • Minimum 2 years of hands-on experience with Search Engine Marketing. • Experience with campaign development and optimization processes, including bid optimization, keyword research, and ad copy development. • Significant campaign management experience in one or more of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads. • Proficiency in Google/Microsoft Office Suite(s). • Proficiency in Google Analytics. • Strong understanding of full-funnel marketing and paid media’s place in the funnel. • Strong written and verbal communication skills. • Strong organizational and project management skills. • Self-motivated with a strong desire to succeed. • Excellent interpersonal skills. • Strong work ethic and ability to learn quickly and independently. • Interest in a long-lasting relationship with a growing company.

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