Fashion Marketing Account Director

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own a portfolio of 4–6 fashion and apparel accounts • Identify growth constraints across customer acquisition efficiency, retention, and creative-targeting alignment • Build growth roadmaps and hold the team accountable to execution • Employ AI technologies to enhance and optimize business processes • Utilize Power Digital's Nova ecosystem within the department • Run quarterly Power Circuit reviews across Business, Audience, Product, Messaging, Channels, and Measurement • Maintain working knowledge of fashion business fundamentals, including pricing, merchandising, and multi-channel distribution • Own senior client relationships and connect creative and campaign decisions to business outcomes in QBRs • Coordinate paid search, paid social, influencer, SEO, email, and creative teams • Consult on customer retention strategy, including repeat purchase rate, cohort LTV, and loyalty mechanics • Manage retention and expansion, lead renewals, and grow MRR • Build multi-threaded relationships across client contacts • Ensure daily use of Iris and nova, 100% Pulse cadence, and Power Circuit compliance • Coach and provide direct feedback to analysts and specialists

🎯 Requirements

• 6+ years in fashion or apparel marketing, agency or brand side • Advanced proficiency in spoken and written English • Understanding of how creative strategy and media strategy interact • Fluency in the influencer and UGC ecosystem, including briefing, evaluation, and scaling • Comfort with DTC-first brands and understanding of CAC, LTV, repeat rate, and channel margin economics • Experience with Meta-heavy media mixes and measurement challenges including incrementality testing, creative fatigue, and audience saturation • Experience working with seasonal brands and building seasonally appropriate strategies • Track record of retaining and growing accounts

🏖️ Benefits

• Base salary + commission opportunities • Prepaid Medicine Plan • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives