Fashion Paid Advertising Strategist

🔥 0 minutes ago

🌐 Argentina, Brazil, +3 more countries – Remote

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⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 14%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own execution, performance, and growth of paid advertising campaigns within an assigned book of business • Tie campaign efforts to clients’ broader business goals • Collaborate with account leadership to develop and evolve service strategy within the broader media mix • Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management • Execute performance marketing through paid social and native paid media platforms • Manage campaigns across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads • Build and produce campaigns end-to-end across channels, facilitating production with Specialists where applicable • Lead optimizations to improve performance against goals • Manage client budgets and advise on budget changes • Communicate proactively with internal teams regarding performance, strategy, recommendations, deliverables, and action items • Provide weekly client progress recaps with performance insights and future recommendations • Own performance reporting and strategy communication • Create performance reports and presentations • Use data to tell a story and articulate results to clients and stakeholders with clear next steps • Employ AI technologies to enhance and optimize business processes • Use Power Digital’s Nova ecosystem for departmental work • Maintain KPIs including $9.5k team-member EBITDA, below 10% client churn, and 5–7 accounts

🎯 Requirements

• Advanced proficiency in spoken and written English required • 2–3 years of digital marketing experience • 1–2 years of experience in an agency setting • Minimum 2 years of Direct Response marketing experience, specifically in E-Commerce, Lead Gen, or B2B • Minimum 2 years of experience with Meta Ads for direct response campaigns • Minimum 2 years of hands-on Search Engine Marketing experience • Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development • Significant campaign management experience in one or more of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing and paid media’s place in the funnel • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated, with a strong desire to succeed • Excellent interpersonal skills • Strong work ethic and ability to learn quickly and independently

🏖️ Benefits

• Equal Opportunity Employer • People-first culture valuing diversity and inclusion • Long-lasting relationship with a growing company • No application, processing, or training fees

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