Paid Advertising Strategist

🔥 0 minutes ago

🇦🇷 Argentina – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 16%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own execution, performance, and growth of campaigns within an assigned book of business • Tie campaign efforts to clients’ broader business goals • Work with account leadership to ideate and evolve channel strategy within the broader media mix • Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management • Execute performance marketing across paid social and paid media native platforms • Build and produce campaigns end-to-end across channels with on-time delivery • Lead optimizations to improve performance against goals • Manage client budgets and advise on budget changes with accurate budget pacing • Perform QA to prevent revenue-impacting errors • Make proactive strategy recommendations and surface opportunities and risks • Maintain testing roadmaps and project-manage experimentation next steps • Escalate genuine performance risks early • Communicate internally about performance, strategy, recommendations, deliverables, and action items • Provide weekly client progress recaps with insights and recommendations • Apply marketing and business strategy acumen across the full funnel • Use Power Digital’s Nova ecosystem and AI technologies to enhance business processes • Own performance reporting and communicate strategy • Use data to tell a story and articulate results to clients and stakeholders

🎯 Requirements

• 2-3 years of digital marketing experience; 1-2 years in an agency setting • Minimum 2-3 years of hands-on experience with at least 2+ paid advertising channels • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks • Experience with bid optimization, keyword research, ad copy development, campaign strategy, and campaign optimization processes • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated individual with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company

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