Paid Media Specialist

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Talent Sam

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Talent Sam is a company that specializes in recruitment and HR services, focusing on providing highly-skilled, English-speaking talent from South Africa. They streamline the hiring process by vetting and sourcing candidates, handling employment contracts, and managing payroll, taxes, and compliance. Talent Sam acts as the employer of record, making international hiring simple and cost-effective. They cater to a variety of industries, including ecommerce, startups, marketing, sales, finance, and healthcare, ensuring fast turnaround and comprehensive management for their clients.

📋 Description

• Responsible for planning, launching, managing, and optimizing paid advertising campaigns across multiple digital platforms. • Drive lead generation, customer acquisition, and revenue growth. • Monitor campaign performance and optimize budgets. • Conduct A/B testing and analyze key metrics. • Collaborate with marketing and creative teams to maximize return on ad spend (ROAS) and achieve business objectives.

🎯 Requirements

• Experience as a Paid Media Specialist, Performance Marketing Specialist, PPC Specialist, Digital Marketing Specialist, or a similar role. • Excellent verbal and written communication skills in English. • Proven experience managing paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital advertising platforms. • Strong understanding of campaign optimization, audience targeting, bidding strategies, and budget management. • Experience tracking and analyzing campaign performance using Google Analytics (GA4), Google Tag Manager, Looker Studio, or similar reporting tools. • Experience conducting A/B testing and optimizing campaigns based on performance data. • Strong analytical, organizational, and problem-solving skills. • Familiarity with conversion tracking, attribution models, and marketing funnels. • Ability to manage multiple campaigns and priorities in a fast-paced remote environment. • Experience with SEO, landing page optimization, or marketing automation platforms is a plus. • Google Ads, Meta, or LinkedIn Advertising certifications are a plus.

🏖️ Benefits

• Professional development opportunities • Flexible work arrangements