Senior Paid Advertising Strategist, Client Experience

🔥 12 minutes ago

🌐 Colombia, Argentina, +2 more countries – Remote

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⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 14%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own execution, performance, and growth of campaigns within the assigned book of business • Tie paid advertising efforts to clients’ broader business goals • Collaborate with account leadership to develop and evolve service strategy within the broader media mix • Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management • Execute performance marketing across paid social and paid media platforms, including Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads • Build and produce campaigns end-to-end across channels with on-time delivery • Lead performance optimizations and manage or advise on client budgets with accurate pacing • Perform quality assurance to prevent revenue-impacting errors • Make proactive strategy recommendations and surface opportunities and risks • Maintain client testing roadmaps and project-manage experimentation next steps • Escalate performance risks early • Communicate internally regarding performance, strategy, recommendations, deliverables, and action items • Provide weekly client progress recaps with insights and future recommendations • Leverage marketing and business strategy, Power Circuit processes, Nova ecosystem, data, and AI technologies • Communicate performance results and clear next steps to clients and stakeholders • Meet KPIs including workload aligned to $28K revenue per employee, 90% client retention, and 95% team retention where applicable

🎯 Requirements

• Advanced proficiency in spoken and written English • 2–3 years of digital marketing experience • 1–2 years of experience in an agency setting • Minimum 2–3 years of hands-on experience with at least 2 paid advertising channels • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks • Experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, campaign strategy, and optimizations • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company

🏖️ Benefits

• Equal Opportunity Employer • People-first culture valuing diversity in backgrounds and experiences

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