Senior Paid Advertising Strategist, Fashion

🕒 August 24

🇦🇷 Argentina – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 34%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Lead performance marketing strategy and execution across marquee accounts • Conduct thorough QA to prevent errors affecting client revenue • Ensure accurate budget pacing and advise on budget changes • Demonstrate expert-level proficiency across at least two major paid advertising channels • Lead proactive strategy recommendations and surface opportunities and risks • Analyze campaign data and client-specific sources of truth to develop actionable insights • Maintain client testing roadmaps and project-manage experimentation next steps • Apply advanced knowledge of attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices • Communicate consistently with clients and internal teams • Lead strategic conversations around media buying, performance opportunities, and optimization plans • Escalate performance risks early • Serve as a strategic leader within the department and account teams • Complete new business appraisals as needed • Coach junior talent and participate in team ceremonies • Execute recommendations from the solutions roadmap • Leverage AI technologies to improve workflows, outputs, and efficiency • Integrate Power Digital’s Nova ecosystem tools and methodologies into daily responsibilities

🎯 Requirements

• Advanced proficiency in spoken and written English • 4–5 years of digital marketing experience • 3+ years of experience in an agency setting • 3–4 years of hands-on experience with at least 2 paid advertising channels • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other applicable paid advertising networks • Experience with bid optimization, keyword research, ad copy development, campaign strategy, and campaign optimization • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Ability to formulate meaningful insights from marketing data • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company • Highly dependable, self-starter, high energy, positive attitude, organization, and time management skills

🏖️ Benefits

• No specific benefits, perks, or compensation extras are stated in the posting

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