Senior Performance Analyst, Fashion

Job not on LinkedIn

🔥 7 minutes ago

🇨🇴 Colombia – Remote

⏰ Full Time

🟠 Senior

🧐 Analyst

👻 Ghost score 14%

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Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Lead paid advertising strategy and performance marketing for key accounts • Own execution, performance, and growth of paid advertising services across complex enterprise accounts • Serve as the primary escalation point for key accounts • Apply cross-channel and technical expertise, including attribution, incrementality, and advanced measurement • Oversee campaign execution and quality assurance • Ensure accurate budget pacing and advise on budget changes • Lead proactive strategy recommendations and identify opportunities and risks • Maintain client testing roadmaps and project-manage experimentation • Escalate performance risks and distinguish normal fluctuation from account risk • Lead client strategic conversations and performance discussions • Mentor and develop team talent through coaching, training, and support • Conduct training on platforms, tools, industry trends, and best practices • Contribute strategic insights to new business pitches and audits • Execute recommendations from the Power Circuit solutions roadmap • Leverage AI technologies to optimize workflows, insights, and performance • Support leadership in owning and improving a core department pillar • Audit and support strategy across 8–10 existing accounts each quarter

🎯 Requirements

• Advanced spoken and written English proficiency required • 5–6 years of digital marketing experience; 4+ years in an agency setting • Minimum 3 years of hands-on Search Engine Marketing experience • Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development on large, enterprise-level accounts • Significant campaign management experience in 3 or more of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads • Minimum 3 years of hands-on experience with Meta direct response campaigns • Lead Gen and B2B experience • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid advertising across the marketing funnel • Ability to formulate meaningful insights from marketing data • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company

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