TikTok Advertising Strategist

🔥 41 minutes ago

⏰ Full Time

🟢 Junior

🟡 Mid-level

🚫👨‍🎓 No degree required

Where this job comes from

Posted on Power Digital Marketing's careers page, not through a job board

First seen by Remote Rocketship 41 minutes ago

Logo of Power Digital Marketing

Power Digital Marketing

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Deliver Power Digital’s SMB TikTok offering for small and mid-sized brands • Own strategy and execution of the TikTok advertising offer • Set up and QA advertising accounts, coordinating tracking QA with internal teams • Build initial campaigns, including structure, ad copy, and ads from client creative • Lead recurring working sessions covering builds, reporting, and optimizations • Move clients to live, spending campaigns quickly and escalate stalled launches • Maintain client status and spend in a shared tracker • Flag blockers, scope questions, and client feedback to the program lead • Recommend improvements to efficiency and performance • Apply marketing and business strategy knowledge to help SMB brands succeed on TikTok • Use the Power Circuit, Nova ecosystem, and related tools • Own performance reporting during client sessions • Use data to explain results and provide clear next steps • Employ AI technologies to enhance and optimize business processes

🎯 Requirements

• 2-3 years of digital marketing experience; 1-2 years in an agency setting • Minimum 2-3 years of hands-on experience with TikTok Advertising • Experience with account setup, campaign and ad group structure, ad copy development, creative testing, and bid and budget optimization • Hands-on experience with TikTok pixel and Events Manager setup and QA • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing • Advanced proficiency in spoken and written English • Strong written and verbal communication skills, including running a live working session • Strong organizational and project management skills across many clients at different checkpoints • Discipline to hold scope and say no to work outside the checkpoints • Self-motivated individual with a strong desire to succeed • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently

🏖️ Benefits

• Base salary + commission opportunities • Prepaid Medicine Plan • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives

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