Product Marketing Lead, LatAm

Job not on LinkedIn

🔥 14 hours ago

🌐 Brazil, Argentina, +3 more countries – Remote

🇧🇷 Brazil – Remote 🇦🇷 Argentina – Remote 🇨🇴 Colombia – Remote 🇵🇪 Peru – Remote 🇨🇱 Chile – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 22%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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R2 Companies

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏗️ Construction

💼 Consulting

🏠 Real Estate

Construction • Consulting • Real Estate

R2 Companies is a real estate investment and development firm with a focus on identifying and capitalizing on opportunities across various markets. The company operates multiple headquarters in Chicago, Minneapolis, and Milwaukee, emphasizing their strategic reach and presence in the Midwest of the United States. They engage with the community through various leasing and management services and maintain active communication channels via social media and newsletters.

📋 Description

• Develop and execute data-driven partner marketing campaigns tailored to each partner, market, and segment • Maximize funnel conversion, loan originations, and R2’s marketing impact • Identify growth opportunities across the full customer lifecycle, from offer awareness and acquisition to activation, conversion, repeat borrowing, and retention • Design and scale personalized lifecycle strategies across WhatsApp, email, push notifications, SMS, and in-app messaging • Build scalable co-marketing playbooks with partner platforms, including in-app placements, joint campaigns, and coordinated communications • Drive implementation and optimization of conversational AI, AI calling agents, and automated engagement solutions • Develop understanding of SMB segments through behavioral data, research, and customer feedback • Translate customer insights into actionable opportunities for Product, Marketing, and Partnerships • Design A/B tests, define KPIs, and measure campaign effectiveness, funnel performance, and incremental originations • Develop automated workflows, segmentation frameworks, and repeatable processes across partners and Latin American markets • Collaborate with Product, Data, Engineering, Credit, and Partnerships while ensuring compliance with local financial regulations

🎯 Requirements

• Proven experience in Product Marketing, Growth Marketing, CRM, Lifecycle Marketing, or related roles, ideally within fintech, technology, or high-growth startups • Highly analytical and comfortable using data to identify opportunities, prioritize initiatives, and measure business impact • Strong experience with CRM platforms, marketing automation, customer segmentation, and multichannel engagement strategies • Understanding of conversion funnels, experimentation methodologies, and customer lifecycle optimization • Strong sense of ownership and ability to independently lead projects from strategy to execution • Comfortable working in fast-paced environments and collaborating with cross-functional and geographically distributed teams • Excellent communication skills and ability to translate complex analyses into clear recommendations • Bonus: Experience in fintech, lending, embedded finance, or financial services • Bonus: Familiarity with Customer.io, Amplitude, SQL, Snowflake, or similar analytics and marketing platforms • Bonus: Hands-on experience with WhatsApp Business, conversational AI, AI calling agents, or other AI-powered marketing solutions • Bonus: Experience managing marketing initiatives across multiple Latin American markets • Bonus: Familiarity with Python, workflow automation tools, or AI-driven productivity solutions

🏖️ Benefits

• Eligible team members have the opportunity to participate in R2’s Phantom Share Program, a performance-based incentive aligned with the company’s long-term success and value creation • Ownership and impact in a fast-paced, growth-oriented startup • Cross-functional collaboration with exceptional teams • Exposure to complex regulatory challenges and innovation in embedded finance