Brand Manager

Job not on LinkedIn

🕒 July 29

💃 Latin America – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

👻 Ghost score 34%

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Logo of Raw Fury

Raw Fury

51 - 200 employees

🎮 Gaming

🛍️ eCommerce

📱 Media

💰 $5.5M Series A on 2018-08

Gaming • eCommerce • Media

Raw Fury is a video game (un)publisher focused on nurturing independent game developers to create emotionally impactful and meaningful gaming experiences. With a belief in the art of gaming, Raw Fury promotes niche games that resonate strongly with specific audiences, providing development support and publishing services to help transform creative visions into reality.

📋 Description

• Strengthen Raw Fury’s brand presence in the Latin America region • Grow the LatAm presence and marketing functions across Raw Fury’s portfolio of games • Shape how games are brought to life and connect with players from initial creative concept through long-term player engagement • Work within the Product Team and collaborate with SoCom, PR, Events, Paid Media, and Influencer Management • Feed marketing strategy into go-to-market plans and continuously create hype around games • Create bespoke boutique-style global marketing campaigns tailored to each game’s needs and target audience • Tailor campaigns to amplify a game’s creative identity and resonate with global audiences • Guide marketing presence from strategy through execution • Manage marketing budgets and ensure marketing activities align with each game’s vision • Craft narratives and strategies that generate anticipation and long-term relevance • Coordinate marketing disciplines and guide marketing-direction decisions • Monitor engagement and campaign performance across multiple projects • Contribute to company-wide marketing efforts and collaborate with the CMO as a steward of the Raw Fury brand

🎯 Requirements

• Lots of experience in video game brand marketing, including campaign ownership across multiple titles • Proven track record of translating creative ideas into clear strategies, timelines, and deliverables • Excellent stakeholder management and cross-functional collaboration skills • Deep understanding of how to connect games with players across various channels and markets • Comfort working in a moving environment and shaping structure where needed • Collaborative, ego-free approach that puts the game first • Passion for indie games • Bonus: Experience in brand planning for several games in parallel • Bonus: Background in publishing, developer collaboration, or boutique/indie campaigns • Bonus: Familiarity with analytics tools and data-informed decision making

🏖️ Benefits

• Remote work from home initially • Fully remote work arrangement • Opportunity to help build Raw Fury’s local presence in Latin America

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