Chief Marketing Officer – Healthcare

Job not on LinkedIn

🔥 14 minutes ago

🇵🇱 Poland – Remote

💵 zł17k / month

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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RedSky

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

💼 Consulting

🎖️ Defense

🏥 Healthcare

Consulting • Defense • Healthcare

RedSky is a trusted IT and cyber advisory firm dedicated to solving mission-critical challenges for national security. With a strong emphasis on cybersecurity, strategic and tactical planning, and policy governance, RedSky customizes its approach to support organizations in achieving their mission objectives. The company prides itself on building trust through transparent communication and solutions-driven support, and it offers competent and reliable service, especially to military and federal civilian entities. RedSky is an SBA Certified, 8(a), economically disadvantaged, minority, woman-owned small business with a vendor-agnostic stance, ensuring customized solutions for its clients without bias towards specific products.

📋 Description

• Co-create the company, product and go-to-market strategy with the founding team and medical leadership • Define brand positioning, communication strategy and market narrative for an online, coordinated, multi-specialty cardio-metabolic clinic • Design and execute full-funnel marketing across awareness, acquisition, conversion, retention and patient engagement • Build and optimize acquisition funnels across Google, Meta, email, remarketing and other digital channels • Develop marketing automation for patient education, onboarding, activation, reactivation and long-term engagement • Build a data-driven growth model using CAC, LTV, ROI, conversion rate, retention, churn and activation metrics • Create a multi-channel content and communication ecosystem across video, social media, expert content, blog, email, paid ads and landing pages • Translate complex cardio-metabolic topics into clear, trustworthy communication for patients and business partners • Develop educational campaigns around prevention, diagnostics, lifestyle change, obesity, diabetes, hypertension, insulin resistance, cardiovascular risk and metabolic health • Build credibility through expert-led content, medical authorities, partnerships and PR • Design and test messaging, landing pages, funnels and campaigns through structured experimentation and A/B testing • Collaborate with medical, product, sales and operations teams to align marketing with patient experience and needs • Recruit and lead a marketing team across performance, content, creative, analytics and partnerships • Manage external partners, agencies, creators, experts and media relationships • Ensure compliance with healthcare advertising, data protection and medical communication standards in Poland and the EU

🎯 Requirements

• At least 8+ years in marketing • At least 3+ years in a senior leadership role (Head of Marketing, VP, CMO or equivalent) • Track record of building and scaling growth in a startup • Experience owning a marketing budget and accountability for revenue-linked targets • Strong full-funnel and performance marketing background, with ability to run channels hands-on • Ability to build brand and positioning for complex, expert-driven or trust-based products • Data-driven decision-making and comfort with CAC, LTV, ROI, retention, churn, analytics and attribution tooling • Experience with GA4, GTM, Looker Studio, BigQuery or similar • Experience with CRM, marketing automation and lifecycle communication • Experience recruiting, leading and developing a marketing team and managing agencies • Ability to work with founders, investors and senior stakeholders and represent the company externally • Comfort building from zero in a high-ambiguity, regulated environment • Strong content and messaging skills • Readiness to combine strategy with hands-on execution • Ability to work in a fast-paced, early-stage environment with limited structure and high ambiguity • Fluent Polish and English, spoken and written • Experience in healthtech, healthcare, wellness, medtech, digital health or patient-facing healthcare products is a strong plus • Understanding of cardio-metabolic health areas is a strong plus • Knowledge of the Polish healthcare, wellness and digital health ecosystem is a strong plus • Experience with regulated or trust-based products is a strong plus • Experience with B2C, B2B2C or hybrid healthcare models is a strong plus • Familiarity with modern MarTech stacks and AI-driven tools is a strong plus • Experience with SEO/SEM and basic understanding of GEO is a strong plus • Experience with multi-channel content pipelines and A/B testing is a strong plus • Experience building a healthcare or wellness brand from concept to market awareness is nice to have • Experience working with healthcare professionals is nice to have • Experience in PR and media communication is nice to have • Experience with influencer, ambassador or expert-led marketing is nice to have • Understanding of medical marketing compliance, Polish and EU regulations, GDPR, Google/Meta Ads policies and healthcare advertising restrictions is nice to have • Experience with patient education, prevention campaigns or long-term engagement programs is nice to have • Insight into healthcare markets in Poland and the EU is nice to have • Legal permission to work in the EU

🏖️ Benefits

• Bonus scheme based on measurable growth, revenue and marketing performance targets • Potential equity package in the company you help build, subject to the agreed cooperation terms • Support from an experienced startup studio and capital group • Access to healthcare experts, startup-building know-how and industry partners • Fast decision-making, short feedback loops and tangible impact • High autonomy and ownership across strategy, execution, team building and marketing budget