Program Manager, Field Marketing

🔥 0 minutes ago

🇸🇬 Singapore – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📋 Program Manager

👻 Ghost score 10%

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Relativity

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

⚖️ Legal

💼 Consulting

🏥 Healthcare

Legal • Consulting • Healthcare

Relativity is a technology company that provides cloud-based software solutions for data discovery, e-discovery, data breach response, contract analysis, and privacy management. Their products, powered by artificial intelligence, offer proactive security and legendary support to help organizations manage sensitive data. Relativity is trusted by thousands of organizations, including law firms, corporations, and government agencies, to organize data, discover truth, and act on it effectively and efficiently. Their end-to-end solutions streamline data discovery from collection to review and production, utilizing tools like RelativityOne, Relativity aiR for AI-driven legal challenges, and custom solutions through the Relativity App Hub. Relativity is committed to offering secure, flexible solutions with a strong focus on customer support and strategic partnerships.

📋 Description

• Develop a comprehensive field marketing strategy aligned to regional business priorities and revenue goals • Plan, manage, and deliver integrated marketing programs, including in-person events, executive roundtables, webinars, and third-party activations • Advise stakeholders on marketing strategy and plans, aligning activities with business priorities • Lead end-to-end program management, including timelines, budgets, vendors, and logistics • Own the regional presence at RelFest Sydney and flagship Asia events • Lead audience acquisition campaigns and drive registration and attendance goals • Develop supporting content and build event awareness across the region • Manage joint marketing relationships with third-party sponsors and channel partners • Adapt global initiatives, content, channels, and positioning for local relevance • Collaborate with Demand Generation, Product Marketing, Brand, and Marketing Operations • Execute the regional content strategy with the global content team • Partner with in-market sales teams on program plans, campaign updates, and promotional materials • Set, track, and report campaign metrics and commercial KPIs • Optimise programs to improve outcomes and maximise ROI • Own marketing’s contribution to pipeline generation, revenue contribution, and commercial outcomes

🎯 Requirements

• Bachelor’s degree (or equivalent) in marketing or a related field • 7+ years professional experience in marketing • Track record of owning commercial outcomes in a senior field marketing or demand generation role • Proven in-market experience across at least one Asia market: Singapore, Hong Kong, India, or South Korea • Preferred: Experience in B2B technology or SaaS marketing environments • Preferred: Experience across more than one Asia market: Singapore, Hong Kong, India, or South Korea • Preferred: Familiarity with marketing automation and CRM platforms such as Marketo and Salesforce • Preferred: Experience across events, field marketing, demand generation, and ABM • Demonstrable programme management skills • Ability to prioritise effectively and manage competing workstreams • Ability to work across all levels of a business and manage senior stakeholder relationships • Strong analytical mindset and ability to use metrics to evaluate success • Understanding of target audiences and buyer experiences • Accountability for campaign and event deliverables and commercial results