Conversion Rate Optimisation, CRO Consultant

🔥 1 minute ago

🇿🇦 South Africa – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 25%

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Logo of Remote Choice

Remote Choice

1 - 10 employees

Founded 2022

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Remote Choice is a UK-founded recruitment and staffing firm that helps UK businesses hire skilled, remote professionals from South Africa. The company sources, screens, shortlists and manages hiring logistics — including interviews, assessments, payroll and local IT infrastructure — to deliver cost-effective remote staffing solutions without up-front fees. Remote Choice emphasizes a large South African talent pool, dual-location support (UK and South Africa), and savings of up to 50% compared with traditional UK recruitment.

📋 Description

• Take full ownership of the end-to-end conversion rate optimization strategy across four main websites • Increase ecommerce conversion percentage, lower customer acquisition costs (CAC), and maximize ROI of existing traffic • Submit a monthly report for each site showing analysis results, actions taken to improve conversion, and increases in conversion percentage based on orders/purchases versus traffic • Research, create, and install an improved and intuitive search bar for all four websites • Create improved filters to make the customer journey as simple and intuitive as possible • Create a strategy to sell more products across a broader product range and address the concentration of sales among top products • Analyze best-performing product content pages across desktop and mobile and replicate effective approaches across other products • Conduct continuous quantitative audits via GA4 and qualitative research using session recordings, heatmaps, and exit surveys • Own and maintain a prioritized A/B and multivariate testing roadmap tied to core commercial KPIs • Collaborate with UI/UX designers and front-end developers to implement experimental concepts • Set up, launch, and monitor A/B tests using commercial testing tools • Evaluate test results using statistical methods and confirm confidence levels before deploying winners • Maintain CRO dashboards and communicate learnings to the wider business, explaining user behavior

🎯 Requirements

• 3+ years managing CRO programs specifically for high-growth B2C/B2B ecommerce platforms • Deep expertise in Google Analytics 4 (GA4) and its checkout funnels, alongside behavioural tools • Hands-on experience using A/B testing • Strong understanding of UX/UI best practices • Knowledge of web performance metrics, including Core Web Vitals • Basic knowledge of HTML/CSS/JavaScript to assist with test setups • Highly analytical and comfortable with data science/statistics • Inherently curious about consumer psychology

🏖️ Benefits

• Remote work arrangement

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