Performance Marketing Lead

🕒 May 18

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

RemoteStar

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🤝 B2B

🎯 Recruiter

☁️ SaaS

B2B • Recruitment • SaaS

RemoteStar is a global recruitment service that specializes in hiring top-quality tech talent. By assembling diverse teams with vetted developers from various regions, RemoteStar ensures high-quality staffing while maximizing cost efficiency for companies. The service includes a rigorous vetting process, technical matching, and full onboarding support, allowing businesses to focus on their core operations while RemoteStar handles the administrative aspects of recruitment and team management.

📋 Description

• Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads • Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies • Design and run A/B tests on creatives, messaging, landing pages, and audience segments • Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns • Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV • Identify high-performing audience segments and scale winning campaigns • Conduct keyword research, audience segmentation, and competitor benchmarking • Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments • Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET • Monitor funnel performance and attribution models across channels • Prepare weekly and monthly performance reports with actionable insights • Identify opportunities to improve conversion funnels and campaign efficiency • Collaborate with design and content teams to develop high-performing ad creatives • Provide data-driven creative briefs based on campaign insights • Work with product and CRO teams to optimize landing pages and improve conversion rates

🎯 Requirements

• 2–4 Years in the Trenches: You’ve managed significant monthly spends and have the receipts to prove your success. • B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent). • Strong expertise in Meta Ads Manager (Facebook & Instagram) • Proficiency in Google Ads (Search, Display, PMax, YouTube, Demand Gen) • Experience managing campaigns on Microsoft Advertising (Bing Ads) • Strong understanding of campaign objectives, bidding strategies, and audience targeting • Experience with Google Analytics 4, Google Tag Manager, and tracking pixels • Strong analytical skills with proficiency in Excel / Google Sheets • Experience running A/B tests and interpreting campaign performance data

🏖️ Benefits

• Work Type: Full Time