Paid Media Lead

Job not on LinkedIn

🔥 13 minutes ago

🌐 Argentina, Brazil, +3 more countries – Remote

🇦🇷 Argentina – Remote 🇧🇷 Brazil – Remote 🇨🇴 Colombia – Remote 🇳🇮 Nicaragua – Remote 🇨🇷 Costa Rica – Remote

💵 $4k / month

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Remote Talent LATAM

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🎯 Recruiter

🤝 B2B

📣 Marketing

Recruitment • B2B • Marketing

Remote Talent LATAM is a headhunting agency that specializes in connecting businesses with talented marketing professionals from Latin America. They focus on efficiently finding and recruiting qualified remote employees, allowing companies to save costs and hire quickly. By offering a risk-free payment model where clients only pay if they make a hire, Remote Talent LATAM simplifies the recruiting process and enhances business growth for their clients through skilled remote workforce solutions.

📋 Description

• Lead and support the paid media team, providing day-to-day guidance, mentorship, and strategic direction • Manage and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads, and LinkedIn • Oversee approximately 1–5 accounts, depending on complexity, budget, and client needs • Develop paid media strategies aligned with client objectives, budgets, audiences, and broader marketing goals • Review campaign strategies, account changes, reporting, and recommendations for quality and consistency • Serve as a technical resource and escalation point for complex campaign, tracking, performance, and strategy challenges • Coach and train team members, support onboarding, and contribute to departmental knowledge-sharing • Translate campaign data into clear insights and actionable recommendations for internal teams and clients • Identify opportunities to improve performance through new channels, audiences, creative approaches, tools, and processes • Build and troubleshoot conversion tracking and measurement using Google Analytics 4 and Google Tag Manager • Conduct paid media audits and contribute to strategic recommendations for existing and prospective clients • Stay current with advertising platform changes, AI developments, privacy and measurement trends, and emerging paid media opportunities • Support clients including B2B businesses, eCommerce companies, education organizations, and healthcare brands through digital marketing services

🎯 Requirements

• 5+ years of experience in digital marketing, with significant hands-on experience managing paid advertising campaigns • Advanced experience with Google Ads and familiarity with additional platforms such as Meta Ads, Microsoft Ads, and LinkedIn Campaign Manager • Proven experience guiding, mentoring, training, or reviewing the work of paid media professionals • Experience managing or overseeing paid media budgets of $100K+ • Strong understanding of paid media strategy, campaign optimization, measurement, attribution, and conversion tracking • Solid client-facing experience, with the confidence to join client conversations and clearly represent paid media strategy and the team's work • Strong analytical and strategic thinking skills, with the ability to turn campaign data into clear business insights and recommendations • A confident, proactive, and resourceful approach to solving problems and identifying new opportunities • Strong communication skills and the ability to collaborate effectively with Account Managers and other team members • Must be available to work within two hours of U.S. Central Time • Google Ads, Google Analytics, or related digital marketing certifications (nice to have) • Working knowledge of SEO, AEO, and broader search strategy (nice to have) • Experience with additional paid media platforms such as Meta Ads, Microsoft Ads, or LinkedIn Campaign Manager (nice to have) • Experience with Google Analytics 4, Google Tag Manager, Looker Studio, or similar analytics and tracking tools (nice to have) • Experience working with B2B, eCommerce, education, or healthcare clients (nice to have) • Experience using AI and automation tools to improve research, analysis, reporting, and workflows (nice to have) • Resumes must be submitted in English • Must reside in a Latin American (LATAM) country; applications from candidates outside LATAM, including the U.S. and other regions, will not be considered

🏖️ Benefits

• $4,000 USD/month, with flexibility based on experience and fit • Fully remote work environment • Unlimited PTO • Sick days • Opportunity to take on a leadership role within a growing paid media team • Opportunity for professional growth and continuous learning