Senior Marketing Manager

🔥 0 minutes ago

🇿🇦 South Africa – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ReWorks Solutions

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2024

🏥 Healthcare

📦 Logistics

📣 Marketing

Healthcare • Logistics • Marketing

ReWorks Solutions is a premium remote staffing company that provides rigorously vetted, native English-speaking offshore professionals from South Africa and the Philippines, managed end-to-end with white-glove onboarding, continuous coaching, performance monitoring, and HIPAA-compliant processes. They position themselves as a B2B partner for healthcare organizations and other businesses seeking client-facing and backend remote teams, promising cost savings, high retention, and compliance. ReWorks combines hands-on team management with AI-powered support to streamline hiring, scaling, and ongoing oversight of remote staff.

📋 Description

• Develop and own the company’s overall marketing and brand strategy • Translate business objectives into marketing priorities, campaigns and measurable targets • Create and execute an integrated marketing plan across digital, referral and brand-development channels • Manage campaigns from concept through execution, measurement and optimisation • Advise senior leadership on market positioning, growth opportunities and marketing priorities • Build and develop the marketing function as the company grows • Identify when specialist support, agencies or contractors are required • Strengthen and consistently manage the company’s brand across all platforms • Develop messaging for clients, families, referral partners and other stakeholders • Oversee external designers, copywriters and creative specialists • Develop and execute SEO strategy to improve search visibility, rankings and organic traffic • Conduct keyword, competitor and market research • Improve website content, structure, user experience and conversion performance • Monitor website traffic, user behaviour, lead sources and conversion data • Coordinate website improvements with external developers or specialists • Plan, manage and optimise Google Ads and other paid advertising campaigns • Develop campaigns generating high-quality leads • Monitor campaign performance, budgets, conversion rates and cost per lead • Test and optimise messaging, audiences, landing pages and campaign strategies • Analyse results and provide data-driven recommendations and performance reporting • Develop content and social media strategy aligned with commercial objectives • Oversee website content, social media content, campaigns and marketing materials • Manage marketing and campaign calendars and ensure consistent execution • Develop professional referral and partnership marketing strategies • Identify lead-generation opportunities through partnerships, professional networks and community relationships • Track referral sources and develop sustainable relationship-based lead-generation channels

🎯 Requirements

• Significant experience in a senior marketing, marketing management or brand strategy role • Demonstrated experience developing and executing an end-to-end marketing strategy • Strong practical knowledge of SEO, Google Ads, social media, digital campaigns, websites and lead generation • Proven track record of generating measurable leads and improving digital marketing performance • Strong analytical skills with the ability to interpret marketing data and use it to drive decisions • Experience managing external agencies, designers, developers, copywriters or other specialist providers • Strong understanding of the US market and US consumer behaviour • Excellent written communication skills • Strong strategic thinking, organisation and project management skills • Ability to work independently and take complete ownership of marketing delivery • A portfolio or clear evidence of successful campaigns and measurable marketing outcomes will be required • Experience within healthcare, home care, behavioural health, ABA or another regulated service environment is highly advantageous • Experience marketing services to US-based audiences is highly advantageous • Familiarity with healthcare referral networks and relationship-based lead generation is highly advantageous • Experience building, restructuring or scaling an in-house marketing function is highly advantageous • Experience working with service-based businesses where lead generation and conversion are key performance indicators is highly advantageous • Ability to work US Hours (9am-5pm EST) • Independent contractor arrangement and contract terms discussed during recruitment