Media Buyer

🔥 19 hours ago

🌐 Ukraine, Poland, +1 more countries – Remote

infoinfo

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Logo of RISK

RISK

1001 - 5000 employees

🎯 Recruiter

Recruitment

RISK is a company whose website content indicates a careers site and recruitment portal. The site provides cookie management and privacy information, job listings, and an employee login; the careers platform appears to be powered by Teamtailor. The visible content focuses on hiring and candidate/employee access rather than specific products or industry verticals.

📋 Description

• Plan, launch, manage, and scale Facebook and Instagram advertising campaigns across different GEOs and audiences • Develop and test targeting strategies using behavioral, demographic, interest-based, and custom audiences • Monitor and optimize CPA, CPC, CPM, CTR, ROAS, Retention, and other relevant KPIs • Identify scaling opportunities and improve campaign profitability and ROI • Manage advertising budgets and allocate spend efficiently across campaigns, GEOs, audiences, and creatives • Analyze creative performance and collaborate with the Creative Team on concepts, hypotheses, and data-based briefs • Run structured A/B tests across creatives, audiences, placements, and campaign setups • Use Meta Ads Manager, Facebook Pixel, Conversions API, and analytics tools for tracking and attribution • Prepare performance reports, identify trends and bottlenecks, and translate data into actionable recommendations • Stay current with Meta advertising updates, formats, policies, and performance marketing trends • Work closely with creative and marketing teams throughout the campaign lifecycle

🎯 Requirements

• Proven hands-on experience as a Facebook / Meta Media Buyer, preferably in performance marketing, affiliate marketing, or an agency environment • Strong understanding of Meta Ads ecosystem and campaign optimization principles • Solid knowledge of CPA, CPC, CPM, CTR, ROAS, and Retention metrics • Strong analytical mindset and ability to make decisions based on performance data • Advanced knowledge of Excel / Google Sheets • Hands-on experience with Meta Ads Manager, Facebook Pixel, Conversions API, and web analytics tools such as Google Analytics • Experience analyzing creative performance and translating insights into clear briefs for designers and copywriters • Ability to independently manage budgets and prioritize campaigns based on performance • Strong attention to detail, ownership, and self-discipline • Good communication skills and ability to collaborate effectively with cross-functional teams • Nice to have: experience scaling campaigns across multiple GEOs • Nice to have: experience working with high advertising budgets • Nice to have: understanding of attribution models and tracking infrastructure • Nice to have: experience in highly competitive performance-driven verticals

🏖️ Benefits

• Children Allowance • Mental Health Support • Sport Activities • Language Courses • Automotive Services • Veterinary Services • Home Office Setup Assistance • Dental Services • Books and Stationery • Training Compensation • Massage

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