Salesforce Marketing Cloud Manager

🕒 June 9

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Robusta Studio

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Robusta Studio is a tech agency serving a diverse client base across various sectors by implementing digital transformation programs. The company specializes in e-commerce websites, web design, graphic design, mobile app development, and developing web applications. With a team of over 100 consultants, Robusta Studio has a significant presence in the EMEA region, with operational hubs in Egypt and Germany, focusing on digitizing business processes and enhancing digital customer engagement.

📋 Description

• Lead the development and execution of revenue-driven CRM and loyalty strategies aligned with business objectives. • Own the CRM and loyalty roadmap, ensuring measurable impact on revenue, retention, and customer lifetime value. • Define targeting, segmentation, and personalization strategies to maximize commercial outcomes. • Build business cases, forecast revenue impact, and track ROI of CRM initiatives. • Own and optimize the use of Salesforce Marketing Cloud modules including Journey Builder, Automation Studio, Email Studio, Mobile Connect, and CDP. • Drive platform governance, data integrity, and best practices across all CRM operations. • Collaborate with IT and data teams to enhance platform capabilities, integrations, and scalability. • Lead implementation of advanced features such as Einstein, Datorama, and real-time personalization. • Oversee the planning and execution of multi-channel campaigns (email, SMS, push, in-app). • Ensure campaigns are commercially driven, with clear revenue and performance KPIs. • Guide lifecycle marketing strategies to improve acquisition, engagement, retention, and cross-sell. • Lead A/B and multivariate testing strategies to optimize performance. • Own campaign performance reporting including revenue uplift, incremental GP, and ROI. • Develop dashboards and reporting frameworks linking CRM performance to business KPIs. • Generate actionable insights to continuously optimize campaign effectiveness. • Conduct post-campaign analysis and implement learnings into future planning. • Define and refine customer segmentation frameworks based on value, behavior, and lifecycle stage. • Drive advanced personalization strategies to increase conversion and basket size. • Partner with analytics teams to leverage predictive modeling and AI-driven insights. • Lead cross-functional collaboration with Marketing, Retail, Digital, and IT teams. • Manage external agencies and technology partners to deliver high-quality CRM campaigns. • Mentor and develop CRM team members, ensuring capability growth and best practice adoption. • Align CRM activities with broader marketing and commercial strategies.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred). • 7–10+ years of CRM / loyalty / marketing automation experience. • Strong hands-on expertise in Salesforce Marketing Cloud ecosystem. • Proven experience managing teams and large-scale CRM programs. • Advanced knowledge of SQL, data modeling, and analytics. • Experience in retail, loyalty, or customer-centric industries preferred. • **Key Skills** • Strategic thinking with strong commercial acumen • Leadership and stakeholder management • Advanced CRM and marketing automation expertise • Data-driven decision making • Strong communication and project management skills