PPC Campaign Specialist

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Roomstay

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

☁️ SaaS

🤝 B2B

🛍️ eCommerce

SaaS • B2B • eCommerce

Roomstay is a SaaS booking engine and e-commerce platform built to help hotels, motels, holiday parks, RV parks and serviced apartments increase direct online bookings and reduce dependence on OTAs. It provides live room pricing, seamless onsite checkout, secured PCI-compliant payments, multi-language and multi-currency support, upsell/cross-sell tools, member-only deals, customer journey mapping and integrations with RMS/PMS systems. The platform emphasizes conversion-focused UX, faster load times, and customizable promotions to boost revenue and booking conversion rates.

📋 Description

• Plan, launch and optimise PPC campaigns across Google Ads, Microsoft Advertising and Meta Ads • Manage campaigns for hotels, resorts and other accommodation providers across domestic and international markets • Build strategies around destination searches, hotel and accommodation keywords, seasonal travel demand, events and high-intent booking terms • Increase direct hotel bookings while reducing reliance on OTAs such as Booking.com and Expedia • Manage brand, non-brand, competitor, remarketing, Performance Max, display and paid social campaigns • Conduct keyword research, audience analysis and competitor reviews across the travel and accommodation market • Optimise campaigns against metrics including bookings, revenue, conversion rate, cost per booking, CPA and ROAS • Analyse the full booking funnel, from the initial search or ad interaction through to completed reservation • Manage budgets and adjust spend based on seasonality, occupancy requirements, booking windows and campaign performance • Write compelling, destination-led ad copy and collaborate on creative assets and hotel offers • Develop campaigns promoting accommodation packages, special offers, direct-booking benefits and seasonal travel experiences • Implement and oversee conversion tracking, remarketing audiences, attribution and analytics • Design and run A/B tests across ads, audiences, landing pages and offers • Prepare clear performance reports and present actionable recommendations to internal stakeholders and hotel partners • Stay current with paid media developments, travel trends and changes in traveller search and booking behaviour

🎯 Requirements

• Demonstrated experience managing successful PPC or paid media campaigns • Advanced knowledge of Google Ads, Meta Ads Manager, Microsoft Advertising, GA4 and Google Tag Manager • Strong understanding of e-commerce conversion funnels, online bookings and revenue-focused optimisation • Experience with Performance Max, remarketing, audience segmentation, conversion tracking and attribution • Strong analytical skills and the ability to turn campaign data into practical commercial decisions • Confidence managing multiple campaigns, properties, destinations and stakeholder priorities • Excellent written communication and ad copywriting skills • The ability to work independently, manage a high workload and communicate proactively in a remote environment • Google Ads certifications are preferred but not essential • Experience in hotels, accommodation, travel, tourism, hospitality technology, booking engines or online travel agencies will be highly regarded

🏖️ Benefits

• Flexible working hours • Fully remote work arrangement