Demand Generation – Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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REPLUG - App Marketing Experts

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2020

💼 Consulting

📣 Marketing

📡 Telecommunications

Consulting • Marketing • Telecommunications

REPLUG is an expert agency specializing in app marketing and growth strategies. They offer services such as app store optimization, paid acquisition, creative studio solutions, and retention strategies to enhance app visibility and user engagement. With over 10 years of experience, REPLUG focuses on data-driven methodologies and effective frameworks to help grow mobile apps while combating high acquisition costs and data discrepancies.

📋 Description

• Plan and execute B2B campaigns around priority customer profiles, buying triggers and decision-makers • Select and test channels including LinkedIn, email, partnerships, webinars and events • Build campaign assets, landing pages and follow-up journeys • Work with Sales to improve targeting and lead quality • Translate business objectives into a marketing plan with priorities, campaigns, timelines, budgets and success measures • Deliver core marketing activities and coordinate founders, specialists and external partners • Coordinate founder and team LinkedIn activity • Create and commission case studies, website content and campaign materials • Own briefs, editorial quality, distribution and content reuse • Develop partner activity to reach relevant audiences • Maintain consistent messaging, tone and prospect experience • Own HubSpot segmentation, forms, workflows, email nurturing, campaign tracking and data quality • Build nurture journeys for contacts at different stages of interest • Agree qualification criteria and handover processes with Sales • Ensure relevant leads reach the right person with useful context and clear next steps • Track marketing contribution to qualified conversations and pipeline • Report marketing-sourced and marketing-influenced opportunities separately • Review stage conversion with Sales and improve campaigns, messaging and nurturing • Decide what to continue, change or stop based on results

🎯 Requirements

• 3 to 5 years of proven, hands-on B2B marketing experience • Experience generating qualified demand for services or products through a considered sales process • Commercial awareness and understanding of customer fit, lead qualification, sales cycles and pipeline progression • Strong content judgement • Excellent written and spoken English • Ability to turn specialist knowledge into clear, credible messaging for buyers • Practical HubSpot experience, including segmentation, workflows, nurturing and reporting • Ability to build and improve HubSpot setup independently • Experience owning a marketing plan and delivering it within limited resources • Experience coordinating colleagues and external contributors • Confidence to challenge founders constructively, make recommendations and take responsibility for outcomes • Good brand judgement • Ability to balance immediate demand generation with long-term credibility • Convenient flight connections to Berlin, Germany (nice to have) • Experience marketing an agency, consultancy or other B2B services business (nice to have) • Familiarity with mobile marketing, AdTech or the app growth ecosystem (nice to have) • Experience building demand through founder visibility, expert content, partnerships or industry events (nice to have)

🏖️ Benefits

• Fixed-term contract, 12-month contract • 24 days of annual leave • Fully remote setup • Travel opportunities to attend industry and REPLUG’s events • EUR 1,000 annual educational budget • Access to REPLUG’s specialists, client results and industry relationships • Senior marketing guidance and direct access to the founders • Ownership and influence over REPLUG’s marketing plan and priorities