
1 - 10 employees
Founded 2020
💼 Consulting
📣 Marketing
📡 Telecommunications
Consulting • Marketing • Telecommunications
REPLUG is an expert agency specializing in app marketing and growth strategies. They offer services such as app store optimization, paid acquisition, creative studio solutions, and retention strategies to enhance app visibility and user engagement. With over 10 years of experience, REPLUG focuses on data-driven methodologies and effective frameworks to help grow mobile apps while combating high acquisition costs and data discrepancies.
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1 - 10 employees
Founded 2020
💼 Consulting
📣 Marketing
📡 Telecommunications
Consulting • Marketing • Telecommunications
REPLUG is an expert agency specializing in app marketing and growth strategies. They offer services such as app store optimization, paid acquisition, creative studio solutions, and retention strategies to enhance app visibility and user engagement. With over 10 years of experience, REPLUG focuses on data-driven methodologies and effective frameworks to help grow mobile apps while combating high acquisition costs and data discrepancies.
• Build and continuously grow REPLUG’s performance supply ecosystem • Identify and evaluate new publishers, networks and inventory partners globally • Develop relationships with OEMs, DSPs, SDK networks, affiliates and other performance partners • Own partner onboarding from initial evaluation through activation • Identify supply gaps and proactively develop new opportunities • Build a diversified ecosystem that supports global brand scaling • Manage and develop existing supply partner relationships as commercial partnerships • Negotiate payouts, pricing models and commercial terms • Identify opportunities to improve margins and scalability • Explore exclusive opportunities, preferred access and new inventory • Hold partners accountable for performance, quality and delivery • Match client campaigns with relevant inventory and partners • Support campaign launches and supply activation • Identify scaling opportunities based on campaign performance • Analyse partner performance across quality, delivery, scalability and economics • Identify supply-side issues limiting campaign performance • Help diversify acquisition when existing channels saturate • Monitor and challenge partners regarding traffic quality, fraud, attribution anomalies, delivery consistency, KPI performance, scalability, communication and operational reliability • Investigate unexplained performance or quality issues • Manage and optimize supply operations for REPLUG’s in-house rewarded app ecosystem • Support development of internal affiliate and network marketplace infrastructure • Identify opportunities for more direct supply relationships • Help define scalable processes, systems and commercial frameworks • Report directly to the Performance Ads Lead while working alongside the founders • Represent REPLUG through conferences, webinars and industry content
• At least 3–5 years of experience within mobile advertising, AdTech, performance marketing, or affiliate marketing • Solid understanding of the mobile performance ecosystem • Experience working with publishers, networks, DSPs, OEMs, affiliates, SDK traffic or comparable acquisition partners • Strong commercial instincts and confidence negotiating deals • Ability to evaluate partnerships based on performance and business potential • Strong analytical thinking and comfort working with performance data and KPIs • Excellent communication and relationship-management skills • Ability to manage multiple partners and initiatives simultaneously • Proactive approach to identifying problems and opportunities • Excellent spoken and written English • Existing relationships across the mobile advertising ecosystem (nice to have) • Experience managing international publisher or supply partnerships (nice to have) • Experience with rewarded acquisition or offerwall ecosystems (nice to have) • Understanding of attribution, MMPs and mobile measurement (nice to have) • Experience with CPI, CPA, ROAS or revenue-based performance campaign models (nice to have) • Previous experience within a mobile agency, ad network, DSP, affiliate network or app growth company (nice to have) • Additional languages (nice to have) • Commercial mindset • Comfort negotiating • Ability to follow through and make evidence-based decisions • Ability to operate independently • Ability to determine when to pursue, renegotiate or stop a partnership • Desire to build systems and relationships rather than inherit a static portfolio
• Work remotely with flexibility and a high level of ownership • Continue developing through learning, experimentation and industry events • Access monthly health and fitness benefits • Access yearly educational budget • Opportunity to lead the supply partnership strategy for ambitious mobile brands • Work alongside mobile growth specialists across the whole mobile ecosystem • Opportunity to help shape an emerging Mobile Revenue Growth consultancy • Own and influence how REPLUG scales its performance ads business • Become one of the public faces of REPLUG through conferences, webinars and industry content
Apply Now🕒 July 30
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