GTM Strategy Lead

🕒 May 12

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

SalesCaptain

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🤝 B2B

B2B • Sales • Marketing

SalesCaptain is a B2B outbound sales agency that specializes in building scalable outbound strategies using B2B data. The company focuses on lead generation through multi-channel campaigns, including cold emailing and LinkedIn outreach, while leveraging AI tools to enhance sales processes and improve CRM efficiency. With a data-driven approach, SalesCaptain helps its clients create targeted lead lists, optimize their sales infrastructure, and ultimately grow their sales pipeline while maintaining brand reputation.

📋 Description

• Manage the strategy and execution of Cold Email and LinkedIn Outreach campaigns for our international clients. • Lead, train, and mentor a team of Campaign Managers, helping them improve their campaign strategy, messaging, workflow execution, client communication, and performance analysis. • Create and review messaging for outbound campaigns using AI, audience research, ICP analysis, and campaign performance insights. • Build and improve prospecting and list-building workflows by combining multiple data sources to help our Lead Generation team create high-intent prospect lists. • Leverage Clay for data scraping, AI, enrichment, and campaign orchestration to increase the ROI of GTM campaigns. Optional, but strongly preferred. • Evaluate campaign performance, identify bottlenecks, and recommend optimizations to help achieve campaign KPIs and improve lead quality and quantity. • Identify, evaluate, and test new campaign angles, niches, ICPs, and outreach strategies to increase positive replies. • Support Campaign Managers in preparing client updates, reports, and strategic recommendations that clearly showcase progress and results. • Communicate directly with clients when needed, especially for strategic discussions, performance reviews, escalations, and campaign planning. • Create internal processes, best practices, training materials, and quality standards to help the Campaign Management team scale effectively.

🎯 Requirements

• At least 4+ years of relevant experience in Performance/B2B Marketing, GTM, or Outbound. • Previous experience managing, training, mentoring, or supporting junior/mid-level Campaign Managers, SDRs, Lead Generation Specialists, or outbound teams. • Experience with LinkedIn Sales Navigator, Lemlist, Clay, Apollo, HubSpot, and the latest AI Sales/GTM tools. • Proven ability to write, review, and optimize high-performing cold emails and LinkedIn outreach messages. • Strong ability to build and improve workflows using multiple data sources, such as Google Maps, Apify, Serper, LinkedIn Sales Navigator, enrichment tools, scraping tools, and AI tools. • Strong understanding of data scraping, enrichment, outbound campaign logic, lead scoring, segmentation, and campaign orchestration. • Well-versed in prompt engineering, AI models, and AI-assisted GTM workflows. • Tech-savvy and a quick learner of new technologies and software. New tools appear every day, and we need you to stay on top of the market. • Experience in Tech, SaaS, software, B2B services, or high-growth start-up environments. • Strong communication skills, with the ability to guide clients, support team members, explain campaign results, and turn data into clear strategic recommendations. • Open to experienced Sales Executives, Campaign Managers, GTM Specialists, or Outbound Strategists with relevant leadership or mentoring experience.

🏖️ Benefits

• Ability to work remotely (no more commutes!) • Collaborative, friendly, and passionate team • Paid vacation, days off, and sick leaves • Exciting team-building activities • Free books and Kindles to help you become a better marketer and person • Specialized training programs to become a Clay Expert and build your personal brand