Growth, Content Marketing Specialist – UGC

🔥 1 hour ago

💵 $2.1k - $2.5k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

Where this job comes from

Posted on Scale Army Careers's careers page, not through a job board

First seen by Remote Rocketship 1 hour ago

Logo of Scale Army Careers

Scale Army Careers

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Lead social media marketing, short-form UGC video production, and performance marketing initiatives for software subscriber acquisition • Develop creative marketing concepts, hooks, and video scripts showcasing software features and benefits • Script, produce, and edit 30-to-60-second short-form UGC videos • Create visual social media content, product showcase videos, and feature demonstrations • Use video editing tools and AI-generated video solutions to support content production • Distribute video content and visual marketing assets across LinkedIn, Facebook, and YouTube • Develop, execute, test, and optimize social media campaigns for subscriber acquisition • Evaluate engagement, campaign performance, traffic, click-through rates, landing-page conversions, and user drop-offs • Set up HubSpot or comparable CRM integrations and connect marketing channels with analytics tools • Build tracking workflows and dashboards for website traffic, conversions, user journeys, and campaign ROI • Monitor user journeys from social media engagement through website visits and software conversion • Build automated lead-capture, follow-up, and reminder workflows • Present campaign options, portfolio examples, and strategic marketing recommendations to leadership • Audit existing marketing and creative assets during the first 30 days • Deliver initial UGC product videos and launch visual social media campaigns • Establish CRM-connected marketing tracking dashboards within the first 60 days • Establish an ongoing content production pipeline and report software trial and subscriber conversions within the first 90 days

🎯 Requirements

• 3+ years of experience in content marketing, UGC video production, or social media growth for SaaS or B2B products • Proven experience producing engaging short-form video content with strong creative hooks and high audience retention • Experience developing and executing social media marketing campaigns • Hands-on experience setting up marketing analytics, CRM integrations, and performance tracking dashboards • Experience analyzing marketing campaign performance and user conversion paths • Strong portfolio demonstrating previous video campaigns and marketing deliverables • Ability to develop creative concepts, video scripts, and engaging hooks for short-form content • Ability to produce and edit 30-to-60-second UGC videos and software product demonstrations • Experience managing content distribution across LinkedIn, Facebook, and YouTube • Ability to develop and test creative messaging strategies to improve engagement and conversions • Proficiency with video editing tools such as CapCut, Adobe Premiere, or AI-powered video suites • Ability to configure CRM integrations and marketing tracking workflows using HubSpot or similar platforms • Experience building marketing performance dashboards and monitoring campaign metrics • Ability to analyze website traffic, click-through rates, landing page conversions, and user drop-offs • Understanding of automated lead capture, follow-up, and reminder workflows • Ability to independently manage marketing campaigns from initial concept through execution and optimization • Strong creative judgment and ability to make data-driven marketing recommendations • Ability to present campaign options and strategic recommendations to leadership • English resume in PDF format • Availability to work 9:00 AM–6:00 PM EST with a 1-hour lunch break • Must submit a portfolio and a video showcasing skill sets • Preferred: experience using AI video generation tools • Preferred: experience implementing marketing automation workflows • Preferred: familiarity with HubSpot, Facebook Pixel, and Google Tag Manager • Preferred: experience with indexing setups • Preferred: background in organic growth strategies for subscription software

🏖️ Benefits

• Fully remote work from home • Flexible location across LATAM, Africa, and Eastern Europe • Work aligned with U.S. business hours • Opportunity to work with a software company and U.S.-based clients • Potential compensation adjustment based on experience and location

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