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Growth Marketing Lead

🔥 12 hours ago

💵 $2.1k - $2.5k / month

⏳ Contract/Temporary

🟠 Senior

📈 Growth Marketing

Where this job comes from

Posted on Scale Army Careers's careers page, not through a job board

First seen by Remote Rocketship 12 hours ago

Still open on Scale Army Careers's site. Checked 1 hour ago.

Logo of Scale Army Careers

Scale Army Careers

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Develop and execute prioritized growth plans based on business goals, target audiences, existing assets, and budgets • Identify opportunities to improve marketing performance and recommend initiatives to test, optimize, scale, or discontinue • Recommend channel strategies, budget allocation, campaign direction, and expected outcomes • Own marketing strategy and execution across one to two priority business lines • Manage and optimize Meta Ads campaigns across Facebook and Instagram • Oversee campaign setup, targeting, creative testing, messaging, budget allocation, and optimization • Monitor qualified leads, booked appointments, conversion rates, cost per lead, and return on ad spend • Evaluate and test additional advertising channels, including Google Search, LinkedIn, or TikTok • Develop and execute organic marketing strategies across social media, content, SEO, community-building, and thought leadership • Create and publish social content, campaign copy, landing-page copy, and email/SMS messaging • Provide basic creative direction and maintain consistency across marketing assets • Optimize GoHighLevel and ManyChat systems to improve lead capture, nurturing, and conversion • Manage CRM pipelines, chatbot conversations, forms, landing pages, workflows, and email/SMS automations • Ensure leads are captured, nurtured, and handed off to sales or appointment-setting teams • Improve follow-up processes and reporting to track lead sources, pipeline status, conversions, and next steps • Build repeatable marketing processes and documentation • Help identify, hire, train, and manage specialized marketing support • Coordinate with content creators, designers, social media coordinators, and appointment setters • Work directly with the founder and take ownership of growth marketing strategy and execution

🎯 Requirements

• 3+ years of hands-on experience in growth marketing, performance marketing, or digital marketing • Proven experience owning both marketing strategy and campaign execution • Demonstrated success generating measurable business results through paid and organic marketing • Strong experience managing Meta Ads, including campaign strategy, setup, targeting, creative testing, budget management, optimization, and reporting • Experience developing lead generation strategies and optimizing conversion funnels • Experience managing marketing automation, lead nurturing, and CRM workflows • Strong proficiency with GoHighLevel, including CRM pipelines, workflows, automations, email/SMS campaigns, forms, landing pages, and reporting • Experience with ManyChat is strongly preferred • Strong understanding of organic social growth, content strategy, and lead nurturing • Ability to integrate paid and organic marketing initiatives into a cohesive growth strategy • Ability to create and publish marketing content using Canva, Meta Business Suite, and social scheduling platforms • Ability to analyze and report on qualified leads, booked calls, conversion rates, CPL, CAC, ROAS, and pipeline contribution • Strong budget management skills and ability to prioritize marketing investments based on business impact • Ability to move between strategic planning and hands-on campaign execution • Strong organizational skills and ability to manage multiple marketing priorities • Proactive, resourceful, and comfortable recommending solutions independently • Ability to collaborate directly with founders and take ownership of marketing outcomes • Resume must be submitted in English and PDF format • Must be available to work 9:00 AM–5:00 PM PST

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