Scale Army Careers
11 - 50 employees
Founded 2021
💼 Consulting
📣 Marketing
📦 Logistics
Consulting • Marketing • Logistics
Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.
Paid Ads Specialist
🔥 53 minutes ago
🌐 Egypt, Argentina, +3 more countries – Remote
💵 $2.9k - $3.7k / month
⏳ Contract/Temporary
🟡 Mid-level
🟠 Senior
📈 Performance Marketing
👻 Ghost score 16%
Where this job comes from
Posted on Scale Army Careers's careers page ↗, not through a job board
First seen by Remote Rocketship 53 minutes ago
Still open on Scale Army Careers's site. Checked 28 minutes ago.
Scale Army Careers
11 - 50 employees
Founded 2021
💼 Consulting
📣 Marketing
📦 Logistics
Consulting • Marketing • Logistics
Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.
📋 Description
• Own Google Ads strategy and day-to-day campaign execution, including account structure, keywords, bidding, ad copy, audiences, and negative keywords • Build, launch, and restructure campaigns based on historical performance and identified opportunities • Conduct search term reviews, refine match types and bidding strategies, and test advertising creative and offers • Stay current with Google Ads automation, Smart Bidding, and AI-driven advertising features • Identify and implement opportunities to improve campaign efficiency and conversion rates • Manage monthly advertising budgets and allocate spend across campaigns based on performance • Monitor budget pacing and shift investments toward campaigns generating stronger results • Optimize campaigns to reduce cost per lead while maintaining or improving lead quality • Use CRM and offline conversion data to evaluate leads that convert into quotes and orders • Track campaign performance against lead generation and conversion objectives • Collaborate with internal teams to maintain accurate conversion tracking across GA4, Google Tag Manager, offline conversion imports, and call tracking • Identify tracking discrepancies and recommend improvements • Analyze advertising performance using spreadsheets and reporting tools such as Looker Studio • Translate campaign results into actionable recommendations for leadership • Manage and expand Microsoft Advertising campaigns alongside Google Ads • Oversee Meta retargeting campaigns to support lead generation • Participate in SEO and email marketing discussions to identify cross-channel opportunities • Collaborate with internal teams to align paid advertising initiatives with broader marketing objectives • Work with the existing agency during the transition to understand account history, campaign structure, and performance • Assume full ownership of the paid advertising program following the transition • Monitor and report on campaign KPIs, performance trends, and optimization opportunities • Proactively communicate findings, recommendations, and campaign updates to leadership and internal teams • Submit an application form and record a video showcasing relevant skill sets
🎯 Requirements
• 5+ years of hands-on experience managing paid advertising campaigns, with Google Ads as the primary platform • Proven experience independently owning paid search strategy and execution • Demonstrated success managing lead-generation campaigns focused on form submissions, quote requests, or phone calls • Track record of improving cost per lead, lead quality, and conversion performance • Experience managing substantial monthly advertising budgets and reallocating spend based on results • Experience managing Microsoft Advertising and Meta retargeting campaigns • Experience with conversion tracking, offline conversion imports, and CRM-based lead attribution • Advanced proficiency in Google Ads, including campaign structure, keyword strategy, match types, negative keywords, Smart Bidding, Performance Max, responsive search ads, and remarketing • Strong ability to optimize paid campaigns based on lead quality, conversion rates, and cost per lead • Proficiency in managing advertising budgets, monitoring spend pacing, and adjusting allocations based on performance • Strong working knowledge of GA4, Google Tag Manager, enhanced conversions, offline conversion imports, and call tracking • Ability to analyze advertising performance using spreadsheets and reporting platforms such as Looker Studio • Ability to interpret CRM conversion data and use downstream sales outcomes to guide advertising optimization • Knowledge of Microsoft Advertising and Meta Ads retargeting strategies • Strong analytical and problem-solving skills • Ability to independently develop strategies, execute campaigns, and take ownership of results • Ability to present technical advertising findings and recommendations to non-specialist stakeholders • English resume in PDF format required • Availability to work 9:00 AM–5:00 PM EST • B2B, made-to-order, or quote-based sales cycle experience preferred • Experience with Pipedrive or similar CRM systems is a plus • Agency-to-in-house paid advertising transition experience preferred • Google Ads or Microsoft Advertising certifications are a plus • Familiarity with SEO, email marketing, Claude, or ChatGPT is a plus
🏖️ Benefits
• Fully remote work from home • Work during U.S. business hours aligned with the client’s time zone • Autonomy to shape campaign strategy and optimize advertising investments • Opportunity to directly influence lead generation performance • Work closely with company leadership
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